Job Description

The Communications Specialist is responsible for leading and supporting the implementation of the UAEU Science & Innovation Park’s (SIP’s) rebrand and communication mandate in line with the strategic objectives of UAEU-SIP and UAEU. s/he will be responsible also for all aspects of marketing and communications for customer/partner acquisition, engagement and retention, as well as brand building. s/he will be also developing and implementing the internal and external communications of a mega project which is the UAEU Pavilion at Expo 2020 Dubai. s/he will work directly with UAEU SIP and Expo Pavilion senior leadership.The desired candidate should be a creative thinker, a team player, flexible, task oriented and have the ability to multi-task and must be able to create engaging and persuasive communications across all channels.

SCOPE OF WORK

1. UAEU SIP
   • Oversee the UAEU SIP’s rebrand exercise and assist in the execution of the newly proposed communications strategy
   • Drive the integrated marketing and communications plan across UAEU SIP’s programmes, working with the various programme heads to plan, develop and execute demand generation activities to meet business goals
   • Liaise with University related departments and other internal stakeholders to generate related approval, feedback and inputs when needed
   • Lead the planning and production of content across owned and paid media to drive traffic, engagement, leads – this includes social media, website, email, search
   • Support the development, promotion and organisation of UAEU SIP seminars and events
   • Provide creative, editorial and operational support for communications projects, including annual reports and briefing notes
   • Manage external communications with stakeholders and media communications with press to maintain good public relations and corporate image
   • Plan and execute events with focus on strategic customer engagement and partnerships, brand awareness and pipeline contribution
   • Maintain public image of UAEU SIP by ensuring good community interactions
   • Track, monitor and report on marketing metrics
   • General admin duties as required and any other related tasks
2. University of the future pavilion at Expo 2020
   • Prepare and execute a communications strategy for the UAEU Pavilion at Expo 2020 and the planned programs before and during and post the event
   • Prepare and manage the marketing budget for the UAEU Pavilion at Expo 2020
   • Oversee the branding and marketing collateral for the event
   • Liaise with partners to enhance communication efforts
   • Lead and manage the World Market Initiative
   • Develop content for offline and online channels and manage the website development
   • Manage the campaign schedule, monitoring activity, and delivering campaign reports for senior management
   • Conceive, create and execute innovative traditional, digital and social media marketing campaigns to increase awareness and engagement
   • Create and execute innovative events to engage the UAEU and wider community in UAEU’s involvement at Expo 2020
   • Work closely with agencies, copywriters, printers, and internal and external designers to implement campaigns, materials and activities
   • Source merchandise items to be sold at the evento Liaise with UAEU stakeholders with regards to the UAEU Pavilion
   • Liaise with external stakeholders with regards to the UAEU Pavilion, including Expo 2020 team, media, and external partners
   • Work with the university/colleges champions to promote our participation at Expo and to engage the internal and external community before and during Expo
   • Assist the lead in the tasks related to the volunteers and recruit and guide interns to support where needed.
   • Assist the Partnerships and Communications Manager and Pavilion Executive Director
   • Facilitate implementation of the impact assessment strategy and reporting
   • Liaise with the Operations Manager, Exhibition Director, Finance Officer and Administrative Assistant

Minimum Qualification

• A Bachelor’s Degree in Marketing/Communications or a related field.
• Proficient in the English language. Arabic is desirable.

Preferred Qualification

• Experience with both the strategy and execution of marketing campaigns.
• Exceptional communications and interpersonal skills.
• The ability to take smart risks and innovate on marketing tactics.
• An entrepreneurial spirit; a self-starter who is collaborative, hands-on and thrives in a dynamic, multi-tasking environment.
• Experience in digital marketing and managing social media channels is essential.

Expected Skills/Rank/Experience

• A minimum of 6 years of relevant work experience, ideally with a combination of marketing and/or communications, event planning and management, business development.

Special Instructions to Applicant  

Division UAEU Science & Innovation Park

Department UAEU Science & Innovation Park 

Job Close Date 30-11-2020

Job Category Staff

Salary 7000 to 18000 AED