Marketing and Communications Specialist I

Abu Dhabi, United Arab Emirates
18 Nov 2020
End of advertisement period
30 Nov 2020
Contract Type
Full Time

Job Description

The Communications Specialist is responsible for leading and supporting the implementation of the UAEU Science & Innovation Park’s (SIP’s) rebrand and communication mandate in line with the strategic objectives of UAEU-SIP and UAEU. s/he will be responsible also for all aspects of marketing and communications for customer/partner acquisition, engagement and retention, as well as brand building. s/he will be also developing and implementing the internal and external communications of a mega project which is the UAEU Pavilion at Expo 2020 Dubai. s/he will work directly with UAEU SIP and Expo Pavilion senior leadership.The desired candidate should be a creative thinker, a team player, flexible, task oriented and have the ability to multi-task and must be able to create engaging and persuasive communications across all channels.


    • Oversee the UAEU SIP’s rebrand exercise and assist in the execution of the newly proposed communications strategy
    • Drive the integrated marketing and communications plan across UAEU SIP’s programmes, working with the various programme heads to plan, develop and execute demand generation activities to meet business goals
    • Liaise with University related departments and other internal stakeholders to generate related approval, feedback and inputs when needed
    • Lead the planning and production of content across owned and paid media to drive traffic, engagement, leads – this includes social media, website, email, search
    • Support the development, promotion and organisation of UAEU SIP seminars and events
    • Provide creative, editorial and operational support for communications projects, including annual reports and briefing notes
    • Manage external communications with stakeholders and media communications with press to maintain good public relations and corporate image
    • Plan and execute events with focus on strategic customer engagement and partnerships, brand awareness and pipeline contribution
    • Maintain public image of UAEU SIP by ensuring good community interactions
    • Track, monitor and report on marketing metrics
    • General admin duties as required and any other related tasks
  2. University of the future pavilion at Expo 2020
    • Prepare and execute a communications strategy for the UAEU Pavilion at Expo 2020 and the planned programs before and during and post the event
    • Prepare and manage the marketing budget for the UAEU Pavilion at Expo 2020
    • Oversee the branding and marketing collateral for the event
    • Liaise with partners to enhance communication efforts
    • Lead and manage the World Market Initiative
    • Develop content for offline and online channels and manage the website development
    • Manage the campaign schedule, monitoring activity, and delivering campaign reports for senior management
    • Conceive, create and execute innovative traditional, digital and social media marketing campaigns to increase awareness and engagement
    • Create and execute innovative events to engage the UAEU and wider community in UAEU’s involvement at Expo 2020
    • Work closely with agencies, copywriters, printers, and internal and external designers to implement campaigns, materials and activities
    • Source merchandise items to be sold at the evento Liaise with UAEU stakeholders with regards to the UAEU Pavilion
    • Liaise with external stakeholders with regards to the UAEU Pavilion, including Expo 2020 team, media, and external partners
    • Work with the university/colleges champions to promote our participation at Expo and to engage the internal and external community before and during Expo
    • Assist the lead in the tasks related to the volunteers and recruit and guide interns to support where needed.
    • Assist the Partnerships and Communications Manager and Pavilion Executive Director
    • Facilitate implementation of the impact assessment strategy and reporting
    • Liaise with the Operations Manager, Exhibition Director, Finance Officer and Administrative Assistant

Minimum Qualification

  • A Bachelor’s Degree in Marketing/Communications or a related field.
  • Proficient in the English language. Arabic is desirable.

Preferred Qualification

  • Experience with both the strategy and execution of marketing campaigns.
  • Exceptional communications and interpersonal skills.
  • The ability to take smart risks and innovate on marketing tactics.
  • An entrepreneurial spirit; a self-starter who is collaborative, hands-on and thrives in a dynamic, multi-tasking environment.
  • Experience in digital marketing and managing social media channels is essential.

Expected Skills/Rank/Experience

  • A minimum of 6 years of relevant work experience, ideally with a combination of marketing and/or communications, event planning and management, business development.

Special Instructions to Applicant  

Division UAEU Science & Innovation Park

Department UAEU Science & Innovation Park 

Job Close Date 30-11-2020

Job Category Staff

Salary 7000 to 18000 AED