Brand Content Manager

Manchester, United Kingdom
14 Nov 2020
End of advertisement period
27 Nov 2020
Contract Type
Full Time

Job Profile Marketing - Brand & Content

Contract Type Permanent

Job Purpose

  • Using the established brand vision and pillars to shape and evolve the brand image and tone of voice
  • Creating and owning the brand content strategy across all BPP channels, building a strong and consistent demonstration of the BPP brand
  • Ensure consistency and clarity in communicating BPP’s offer for all audiences including current and prospective students and clients
  • Line Management of Copywriter

Key Responsibilities:

  • Brand guardian and build a quality and consistent brand reflective of BPP's mission, products and audiences
  • Maintain accurate and compelling content on bpp.com, paid media channels and other online platforms, with a consideration of channel specific nuances such as SEO
  • Hunt out angles, stories and case studies of ambassadors for BPP (tutors, alumni, learners, firms) to produce and manage editorial calendar of testimonials, blogs and articles
  • Transforming story ideas into content that is relevant to the BPP brand
  • Manage the end-to-end production process for video content, including pre and post production
  • Identify gaps in content based on audience insight and key dates plan and create channel and audience appropriate content across web, all media and offline
  • Work across the entire marketing team; using audience and product information at your disposal to bring our variety of products and services to life
  • Develop and maintain accurate brand level company information including statements and statistics to reinforce BPP's brand pillars
  • Have strong baseline audience and product knowledge, and maintain this in line with the emergence of new products or markets
  • Develop and implement campaigns where appropriate (launches/key recruitment activity)
  • Manage the bank of testimonials and their ongoing update and refresh
  • Research new creative styles, assets and outputs to bring to the team when responding to briefs or in creative planning sessions

Department Marketing - Brand & Content

Vacancy location Location UK, North West, Manchester St James's

Candidate Criteria

  • Impeccable attention to detail
  • Strong writing skills and mastery of language
  • Experience in producing written and motion digital content with understanding of platform nuances and SEO
  • A desire to problem solve, to challenge and be challenged
  • Demonstrable ability to understand and define strategy
  • Ability to interpret and act upon insights and performance analytics for content and campaigns
  • Demonstrate personal credibility and gravitas to provide considered and sound advice and recommendations
  • Conscientiousness and diligent
  • Excellent communication skills, quickly able to foster powerful relationships with and influence key stakeholders at all levels across the business
  • Thinks and operates with a global perspective and vision

Employment Details Contract Hours 37.50

FTE 1.00

Salary Competitive​

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