Job Profile Marketing - Brand & Content

Contract Type Permanent

Job Purpose

• Using the established brand vision and pillars to shape and evolve the brand image and tone of voice
• Creating and owning the brand content strategy across all BPP channels, building a strong and consistent demonstration of the BPP brand
• Ensure consistency and clarity in communicating BPP’s offer for all audiences including current and prospective students and clients
• Line Management of Copywriter

Key Responsibilities:

• Brand guardian and build a quality and consistent brand reflective of BPP's mission, products and audiences
• Maintain accurate and compelling content on bpp.com, paid media channels and other online platforms, with a consideration of channel specific nuances such as SEO
• Hunt out angles, stories and case studies of ambassadors for BPP (tutors, alumni, learners, firms) to produce and manage editorial calendar of testimonials, blogs and articles
• Transforming story ideas into content that is relevant to the BPP brand
• Manage the end-to-end production process for video content, including pre and post production
• Identify gaps in content based on audience insight and key dates plan and create channel and audience appropriate content across web, all media and offline
• Work across the entire marketing team; using audience and product information at your disposal to bring our variety of products and services to life
• Develop and maintain accurate brand level company information including statements and statistics to reinforce BPP's brand pillars
• Have strong baseline audience and product knowledge, and maintain this in line with the emergence of new products or markets
• Develop and implement campaigns where appropriate (launches/key recruitment activity)
• Manage the bank of testimonials and their ongoing update and refresh
• Research new creative styles, assets and outputs to bring to the team when responding to briefs or in creative planning sessions

Department Marketing - Brand & Content

Vacancy location Location UK, North West, Manchester St James's

Candidate Criteria

• Impeccable attention to detail
• Strong writing skills and mastery of language
• Experience in producing written and motion digital content with understanding of platform nuances and SEO
• A desire to problem solve, to challenge and be challenged
• Demonstrable ability to understand and define strategy
• Ability to interpret and act upon insights and performance analytics for content and campaigns
• Demonstrate personal credibility and gravitas to provide considered and sound advice and recommendations
• Conscientiousness and diligent
• Excellent communication skills, quickly able to foster powerful relationships with and influence key stakeholders at all levels across the business
• Thinks and operates with a global perspective and vision

Employment Details Contract Hours 37.50

FTE 1.00

Salary Competitive​