Director, Digital Marketing Strategy
Working at MIT offers opportunities, an environment, a culture and benefits that just aren’t found together anywhere else. If you’re curious, motivated, want to be part of a unique community, and help shape the future then take a look at this opportunity.
DIRECTOR, DIGITAL MARKETING STRATEGY, Alumni Association (MITAA), to develop and execute overall targeted digital communications and marketing strategies. Will lead the effort to build a cutting-edge and consumer-centric digital marketing presence to engage MIT alumni, students, friends, and donors with MIT and each other; offer guidance, direction, and supervision to the senior digital strategist; collaborate with the Strategic Communications and Marketing (SCM) leadership team to offer broad-picture strategy and organizational team development; and work closely with colleagues across SCM, Annual Fund, Resource Development, and across campus to create a focused communications and marketing strategy that advances the MITAA and MIT toward its goals of engaging its community of alumni and friends.
REQUIRED: bachelor's degree in a related field; at least five years’ digital communications experience; two years of supervisory/management experience; excellent relationship-building, negotiation, interpersonal, collaboration, and written and verbal communication skills; professional experience with digital platforms, i.e., early adopter/follower of new media trends; ability to relate with customers/colleagues at all levels; initiative and ability to anticipate consequences of actions, potential problems, or opportunities for change; ability to work independently, prioritize and manage multiple competing demands, deliver high quality results, and meet deadlines; meticulous attention to detail; experience identifying and reaching target audiences and engaging with prospective clients; understanding of the role of customer service in marketing efforts; experience with major social media channels, email systems, IBM Watson, iModules, Salesforce, Google Analytics, Adobe products, HTML, CSS, and CMS platforms; and ability to work in a fast-paced, highly-collaborative, team-oriented environment.
PREFERRED: advanced degree and presentation and public-speaking skills. Job #18830-10
Must be able and willing to work occasional nights and weekends.
MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.
MIT considers equivalent combinations of experience and education for certain jobs. All candidates who believe they possess equivalent experience and education are encouraged to apply.