Marketing Specialist 3
External Job Posting Description
Job Code: 4894
If you’re a top-flight communications professional, a creative storyteller, a prolific, multi-channel content creator, an innovative comm strategist and counselor, an inspired people person, a confident presenter, a resourceful, collaborative, flexible teammate, you’re perfect for us.
This position is part of the University IT Communications team, a 600-person strong Stanford University technology department located on campus and responsible for developing and delivering on communication strategies that support the organization’s mission and 100+ services. It includes curating, creating, and delivering content in traditional and innovative ways.
Still interested? Here are more specifics of what we’re looking for.
- A prolific content curator, creator, editor, and strategist
- The ideal candidate must be skillful at:
- finding and identifying relevant and meaningful content;
- working with subject matter experts to understand the intricacies of topics that are often technical or dry;
- shaping messages so that they are engaging, action-oriented, broadly consumable or specifically directed;
- seeing the big picture and devising communication action plans that drive toward specific and measurable goals;
- counseling and leading others to the best communication approaches and strategies for the particular circumstances and goals.
- The ideal candidate must be skillful at:
- A strong verbal communicator and presenter
- The ideal candidate must be proficient at clearly articulating important information (general and instructional) in all types of scenarios, from individual meetings with peers, to small discussions with senior leadership, to presentations with large client audiences.
- A multi-channel specialist
- The ideal candidate must value and leverage all available approaches to enhance communications, including a combination of text, graphics, animation, and video.
- A people person
- The ideal candidate must be comfortable walking over to see a colleague, initiating meetings, and interacting with others you don’t know well or at all.
- The ideal candidate must be relationship oriented and focused not just on the immediate task at hand, but on long-term collaboration with colleagues, partners, and clients.
You don’t necessarily have to be able to “do” all the work…we’re a team. But the more you can do, the more powerfully you can contribute to the team.
Following is the standard Stanford job description for this type of position. It provides some additional general information that might help you decide. If it sounds like a good fit, please apply. We’re a great team doing great things.
Stanford Stanford Job Description: Marketing Specialist 3
Directs the development and implementation of marketing initiatives for high impact offerings, enabling programs, services, events and/or products to meet business objectives. May negotiate vendor relationships. Identify and implement process improvements. Direct cross-functional collaboration across the organization.
- Develop, manage and execute strategic marketing plans/programs to meet business objectives.
- Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online).
- Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions.
- Communicate marketing plans across the organization and/or university to educate and influence stakeholders
- Build partnerships with other school, department, product, service, program, and event and/or channel managers.
- May oversee event management to support marketing objectives.
- Manage key vendor and consultant relationships.
- Scope and manage project/program budget(s).
- May oversee interns and other contingent staff; provide staff training.
* - Other duties may also be assigned
Education & Experience:
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
- Demonstrated ability to work effectively with senior leaders.
- Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
- Demonstrated experience in integrated marketing strategy and execution across channels including digital; and print.
- Demonstrated application of market research and data analysis.
- Excellent project manager with the ability to manage multiple projects simultaneously.
- Excellent written and oral communication and presentation skills.
- Demonstrated experience presenting to senior management.
Certifications and Licenses:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
- Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
- Schedule: Full-time
- Job Code: 4894
- Employee Status: Regular
- Grade: K
- Requisition ID: 86780