Chief Communications Officer
A leader in the biomedical revolution, Stanford Medicine has a long tradition of leadership in pioneering research, creative teaching protocols and effective clinical therapies. The close proximity to the resources of the university – including the Schools of Business, Law, Humanities and Sciences, and Engineering – and seamless relationships with affiliated adult and children’s hospitals and ongoing associations with the entrepreneurial endeavors of Silicon Valley, make Stanford Medicine uniquely positioned to accelerate the pace at which new knowledge is translated into tangible health benefits. Stanford Medicine is comprised of three organizations: Stanford University School of Medicine, Stanford Health Care, and Stanford Children’s Health.
The School of Medicine is a research-intensive medical school that promotes diversity and empowers future leaders with skills they need to be adaptable and resourceful. Stanford Health Care is consistently ranked among the top hospitals in the nation for innovative programs in cancer treatment, cardiac care, neurology, orthopedic surgery, and organ transplantation. Stanford Children’s Health is internationally recognized for advancing family-centered care of children, adolescents, and expectant mothers.
Stanford University is seeking a Marketing Manager 4 (Chief Communications Officer) to be the senior marketing executive responsible for developing strategic marketing and communications plans for an organization.
The Chief Communications Officer (“CCO”) is responsible for developing strategic communications plans for Stanford Medicine. The CCO will lead and oversee the communications function for the Stanford University School of Medicine and Stanford Health Care. This innovative, creative, and forward-thinking leader is responsible for developing a long-term communications strategy to help Stanford Medicine increase brand reach, enhance perception and strengthen its place as a global thought leader. This leader will have responsibility for maintaining effective message strategy, issues and crisis management capabilities, public relations, media relations, internal communications, content strategy, digital, and social media.
- Engage with the Dean of the School of Medicine, CEO of Stanford Health Care, and other members of the executive team to develop the long-term strategic communications goals and priorities that support the tripartite mission of Stanford Medicine: research, education, and clinical care.
- Develop clear, engaging, and targeted strategies for diverse audiences including faculty, staff, patients, students, trustees, volunteers, alumni, donors, and local communities. Oversee and drive employee engagement programs and critical internal communications
- Engage with members from the three Stanford Medicine entities to develop and refine the brand.
- Identify, develop, and maintain strategic partnerships that advance Stanford Medicine’s vision.
- Ensure all communications are consistent with the Stanford Medicine brand and platform and are aligned with goals.
- Cultivate relationships with senior editors and journalists on behalf of Stanford Medicine in order to drive future coverage as well as positioning Stanford Medicine as a source.
- Maintain an issues management program. Develop pre-emptive, proactive communications plans addressing targeted audiences to mitigate risk and drive communications around key issues.
- Develop a comprehensive crisis communications plan and manage crises as they arise (and/or manage outside crisis consultants when appropriate).
- Shape, inspire, and manage a high performing team that works collaboratively across the organization including consultants and outside vendors.
- Understand emerging trends in higher education, medicine, healthcare, marketing, and communications to ensure Stanford Medicine remains relevant.
- Refine communications plans to elevate brand perception. Measure the impact of the strategies, programs, and campaigns on perception and reach.
- Create comprehensive thought leadership plans that enable the Dean of the School of Medicine, CEO of Stanford Health Care, and other members of the leadership team to increase their reach with key constituents through various channels and outlets.
- Develop a digital strategy to build and protect the Stanford Medicine brand using multiple channels to share content.
- Leverage traditional and digital platforms to position the organization and to further extend the reach of Stanford Medicine by creating content that resonates with broader and farther-reaching audiences.
- Develop and maintain strong partnerships within the School of Medicine, the hospitals, and Stanford University to ensure Stanford Medicine messaging is consistent across the enterprise.
- Develop, oversee, and manage the department budget including monitoring, analyzing, forecasting, and reporting to ensure the financial success of the organization.
* - Other duties may also be assigned.
15 years of relevant experience preferred. Comprehensive and thorough understanding of key communications practices within a complex setting. Healthcare experience preferred.
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and ten years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
- Demonstrated the ability to develop clear, targeted branding and marketing strategies tailored for different audiences and channels.
- Proven track record of improving brand perception, developing and implementing marketing programs, and developing and managing collaborative relationships with partners.
- Ability to manage internal and external relationships; preparing, justifying and presenting business cases, budgets and plans; and measuring the impact of different strategies and programs.
- Ability to effectively develop strong cross-functional partnerships, evidenced by a track record of teamwork and collegiality leading cross-functional teams and building relationships beyond the marketing function.
- Experience communicating through a wide variety of media to sophisticated, diverse audiences.
- Demonstrated success as an inspirational manager who has successfully motivated staff to achieve and sustain excellence. The individual must have strong interpersonal skills to develop alliances with internal and external groups. S/he must be comfortable dealing effectively, diplomatically, honestly, and sensitively with all levels of management and staff.
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
*- Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors bases on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.
- Schedule: Full-time
- Job Code: 4904
- Employee Status: Regular
- Grade: O
- Requisition ID: 84727