UNIVERSITY OF BRADFORD

Lecturer in Digital Marketing

Location
Bradford, West Yorkshire (GB)
Salary
£35,845 - £49,553
Posted
05 Jun 2020
End of advertisement period
05 Jul 2020
Contract Type
Permanent
Hours
Full Time

Job Title: Lecturer in Digital Marketing

Salary Range Grade 8/9 (£35,845 - £49,553)

Faculty/Directorate: Faculty of Management, Law and Social Sciences

School School of Management

The University of Bradford is a technology university with great strengths. Our ambition is to build on our heritage and areas of strength, with a vision to be a world leader in:

(a)  the creation of knowledge through fundamental and applied research;

(b) the dissemination of knowledge by teaching students from all backgrounds;

(c)  the application of knowledge for the prosperity and well-being of people.

This is an exciting time to join the Faculty of Management, Law and Social Sciences at the University of Bradford. As a leader in teaching, research and knowledge exchange, we have more than 50 years’ experience of pushing the boundaries, regionally, nationally and internationally. We are proud to have ‘triple accreditation’ from the three leading international bodies, AACSB, AMBA and EQUIS. We perform well in the Financial Times (FT) rankings and continue to build on our research strengths in readiness for REF 2021. Our activities cover a full spectrum of business disciplines as evidenced through our academic programmes at UG, PGT and PGR. We teach undergraduate, masters and doctoral students, deliver executive education and consultancy and create new knowledge through our research. We are passionate about Making Knowledge Work.

The International Business, Marketing and Branding (IBMB) research center within the School of Management at University of Bradford is looking for a motivated and enthusiastic academic at the Lecturer level specializing in the field of Digital and Social Media Marketing. The successful candidate will join the IBMB Research Centre, which is a key area of future growth and investment for the School Two new Digital Marketing degrees are being proposed to the existing marketing portfolio in September 2020 - BSc Digital Marketing and MSc Digital and Strategic Marketing. These programmes are being co-designed with input from leading industry professionals and key partners. We are looking to maintain our growth in this area by recruiting skilled academic staff who can play a leading role in contributing to this ambition.

The new degrees seek to provide students with an understanding of traditional marketing and then develop knowledge and skills, which enable students to apply this knowledge to digital contexts. An important element of both degrees will be offering a blend of marketing content with specialist knowledge of the digital industry – ideally applicants will have a mix of both academic and practitioner experience. You will be working with a team of highly skilled and motivated marketers and academics to build and raise the profile of Digital Marketing teaching and practices within the school and at a regional level. You shall have working and teaching knowledge of various digital marketing tools and practices like social media, UX and CX, SEO and SEM, PPC advertising, conversion rate optimization, content marketing, Google analytics, digital metrics, data analytics, digital campaign management, InDesign, Photoshop etc. Through your professional networks, you will promote the continuous development of the courses, reflecting critically on the broader context of practice and educational provision internationally. As a Lecturer in the area, you will also be expected to deliver other digital and marketing modules with the research center.

The ideal candidate must possess a Doctorate in a relevant field and will be expected to have a research track record at 3* or 4* CABS journals and continue to be research active with some grant capture activity and ambition. You shall have a productive research and scholarship agenda focused on digital and social media marketing, demonstrating the ability to publish in internationally-ranked peer-reviewed journals. The candidate will be expected to lead and contribute to the development and direction of Digital Marketing at the School and University level. The post holder will also be expected to contribute to digital learning, working closely with established partners and contributing towards the School’s leading FT ranked distance learning MBA Programme.

The School is committed to providing support and development package for the successful applicant to transit from a more technical background to a business school community through mentoring by experienced academic colleagues and a clear development and progression process.

Further information about the Faculty is available using the following web link:

https://www.bradford.ac.uk/mlss/

Informal enquiries may be made to Professor Nripendra Rana Head of Research Centre, n.p.rana@bradford.ac.uk or Dr Sankar Sivarajah, Interim Head of School of Management, U.Sivarajah@bradford.ac.uk

This role will be offered at grade 8 or 9 dependent on experience.

To view the job description or to apply on-line please use the following link:

https://jobs.bradford.ac.uk/HR0088213-2