Assistant/Associate Director, Parent Outreach and Development

Pennsylvania, United States
06 Apr 2020
End of advertisement period
06 Jun 2020
Contract Type
Full Time

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Job Profile Title

Annual Giving Officer B

Job Description Summary

The Office of Parent Outreach and Development (Penn Parents) is the central resource for connecting undergraduate parents and families to the University. Through events, communications, volunteer opportunities and The Penn Fund, the Penn Parents team is committed to building relationships and creating avenues for parents to feel informed, connected and be uniquely involved in the life of the university and its advancement.

Job Description

Reporting to the Director of Parent Outreach and Development, the Associate Director will be a contributing member of the Parent Outreach and Development team. The incumbent will be responsible for the creation (draft writing, creative input, and segmentation strategy) and execution (building in HTML or broadcast email tool, connecting data, scheduling and sending) of stewardship and direct mail and email solicitations for The Penn Fund. As a member of the dynamic Parent Outreach and Development team, the Associate Director will serve as the team lead on communications and outreach for activities pertaining to The Penn Fund and will serve as project manager for various direct mail projects related to challenge periods, the BFS donor society, solicitations (acquisitions and renewals) and stewardship. The Associate Director will also assist in the data management for all direct mail and email projects.

Furthermore, The Associate Director will assist with developing and implementing events for the Penn parent population as part of Development and Alumni Relation’s (DAR) and Parent Outreach and Development’s efforts to engage all Penn parents. The Associate Director will also have direct responsibility for assisting the Director with providing support for parent volunteers and producing events directly related to The Penn Fund. The incumbent will work collectively with his or her colleagues across DAR and the university with a specific focus on relationship building and collaboration to impact the growth of The Penn Fund, as well as, the overall philanthropic goals and advancement efforts of the University.

Primary Responsibilities

  • Work with the Parent Outreach and Development team to create new events, print materials, web outreach and opportunities to promote The Penn Fund and secure greater participation from parents.
  • Under the direction of the Director, the incumbent will participate in project management and vendor relations related to The Penn Fund direct marketing solicitations and stewardship pieces.
  • The Associate Director will prepare, cleanse and upload data files for Penn Fund email projects including but not limited to, challenge periods, solicitations, stewardship, and assist with general newsletters and events related communications when needed.
  • Manage internal routing of communications projects including but not limited to: tracking and reporting of e-communications related projects, general editing, proofreading and content review.
  • Implement routine content related updates to The Penn Fund web page on the Penn Parents website and Penn Parents social media accounts.
  • Build reports and analysis tools as needed to gauge progress and evaluate success.
  • Leverage new technology (web, Apps, Facebook, augmented reality, podcasts, and video) into cultivation, solicitation and stewardship activities for The Penn Fund prospects and donors.
  • Assist with segmentation strategy for acquisition, renewal and retention of donors.
  • Collaborate with The Penn Fund team and utilize their input as part of the review process for solicitations, stewardship and web related content pertaining to the Penn parent community in general and the Alumni Parent community specifically.
  • Participate as a member of The Penn Parents team in development and implementation of events such as, Quaker Days, Summer Welcome Receptions, New Parent and Family Orientation, Family Weekend, Regional Programming and Commencement.
  • Provide support to Director as needed for all Penn Parents Council functions, communications and events.
  • Work collaboratively with colleagues across DAR and the university and serve as liaison for Parent Outreach and Development efforts specifically relating to Annual Giving and The Penn Fund.
  • Other duties as assigned.

Please provide a resume and cover letter for consideration. Please upload all documents in the “Resume/CV” section of the application prior to submitting.


Bachelor’s degree and 1-3 (Annual Giving Officer A) or 3-5 (Annual Giving Officer B) years of experience or an equivalent combination of education and experience required.  Experience in an administrative or marketing/communications role in a start-up, non-profit or University setting preferred. . Knowledge of fundraising principles, concepts and techniques; knowledge of higher education and experience working with undergraduate student and/or parent populations is preferred. Ability to strategically plan and implement within a multifaceted, goals oriented program.  Self-motivated and goals driven with the ability to work independently, as well as, build relationships to work collaboratively as a team player.  Excellent organizational, interpersonal and communication skills, both oral and written.  Proficient and demonstrated experience using MS Word, EXCEL, electronic communications tools (iModules), HTML or compatible programs, graphic design capabilities including knowledge of Adobe Creative Suite applications. Must have a valid driver’s license. Must be willing to work some evenings and weekends.

Working Conditions

Office, library, computer room

Physical Effort

Typically sitting at a desk or table;Occasional lifting 25 lb. or less

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Development and Alumni Relations

Pay Range

$50,684.00 - $91,232.00

Affirmative Action Statement 

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements 

Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.