Assistant/Associate Director, Parent Outreach and Development

Pennsylvania, United States
06 Apr 2020
End of advertisement period
06 Jun 2020
Contract Type
Full Time

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Job Profile Title

Annual Giving Officer A

Job Description Summary

The Office of Parent Outreach and Development (Penn Parents) is the central resource for connecting undergraduate parents and families to the University. Through events, communications, volunteer opportunities and The Penn Fund, the Penn Parents team is committed to building relationships and creating avenues for parents to feel informed, connected and be uniquely involved in the life of the university and its advancement.

Job Description

Reporting to the Director of Parent Outreach and Development, the Assistant Director is directly responsible for leading, developing, implementing and assessing the effectiveness of communication and outreach materials and activities in support of all Parent Outreach and Development programming. This is a highly visible a role with multiple points of contact with external constituencies and colleagues across the University.  Responsibilities include planning, leading and executing regional and campus events, developing informational materials, and oversight for all web and social media presence.  The Assistant Director plays the lead role in planning and executing a comprehensive, targeted outreach and communication strategy designed to inform and engage parents at all stages of their children’s undergraduate years at Penn. 

The Assistant Director will work collaboratively with members of the Parents Outreach and Development Team, the Undergraduate Programs team, and broadly throughout Development and Alumni Relations.  He/she will also work with colleagues throughout the University, including the offices of Admissions, Vice Provost for University Life, International Development, Business Services, Penn Global, and others.

Specific Responsibilities

  • Lead and direct a variety of events for parents, ranging from small events to events for more than 500 guests. This includes developing the event concept and determining how it supports overall outreach and engagement strategies; all event logistics; and coordinating with colleagues and volunteers.  Events include the following: Welcome receptions, held regionally, sometimes in partnership with area alumni clubs, to welcome new families to Penn; Select parent donor events; New Parent and Family Orientation activities; Penn Parents Council meetings; Family Weekend activities; Quaker Days, conducted in partnership with the Office of Admissions, and targeted to parents of admitted students to assist them with their matriculation decision; Commencement, including managing seating and other requests.
  • Manage the development and dissemination of key publications including but not limited to the University Parent Guide, sent to all incoming undergraduate parents, and the Parents magazine, sent to 20,000 undergraduate parents and monthly e-newsletters sent via email. This requires working with outside vendors, gathering information across the University for inclusion and developing content, and overseeing mailing/distribution.
  • Manage the Parent Outreach and Development website and web presence, including creating new design, and being responsible for ongoing maintenance.
  • Manage the periodic surveying of parents on the effectiveness of outreach strategies, including creating, with the director, survey sites, and analyzing results.
  • Manage POD Partners, the collaborative gathering of 15+ colleagues across the University who work with parents.  This includes setting agendas, scheduling meetings, and organizing follow-up on action items.
  • Develop and design communications materials and programming in support of Parent Outreach and Development fundraising strategies, including Penn Parents Day of Giving and stewardship.
  • Serve as the iModules expert for Parent Outreach and Development.
  • Direct the work of the Outreach subcommittee of the Penn Parents Council, including setting agendas, directs follow-up, provides guidance, and appropriate staff coverage for meetings and conference calls throughout the year.
  • Provide information to and respond to inquiries from parents.
  • Maintain master calendar for all communication and outreach strategies.
  • Manage relationships with vendors.

Please provide a resume and cover letter for consideration. Please upload all documents in the “Resume/CV” section of the application prior to submitting.


  • Bachelor’s degree and 1-3 (Annual Giving Officer A) or 3-5 (Annual Giving Officer B) years of experience required or an equivalent combination of education and experience
  • Experience in event management, development, communications, and/or marketing preferred
  • Superior knowledge of web and social media content development and dissemination
  • Tech savvy
  • Excellent communication and interpersonal skills
  • Graphic design capabilities; Adobe Suite experience preferred
  • Outstanding proofreading skills
  • Ability to manage multiple projects at one time, while maintaining high level of quality and consistent branding
  • Excellent organizational skills
  • Ability to work independently and also to work collaboratively with colleagues, volunteers and vendors
  • Knowledge of Microsoft Office; ability to work with databases
  • Ability to travel, work some evenings and weekends
  • Knowledge of Penn is helpful
  • Valid driver’s license

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Development and Alumni Relations

Pay Range

$42,953.00 - $77,315.00

Affirmative Action Statement 

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements 

Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.