Student Conversion Funnel Senior Executive
Department: Marketing & Communications
Salary: £34,220 - £40,194 per annum inclusive of London Allowance (Grade 4)
Location: Mile End
Closing date: 20-Oct-2019
Picture a job that blends public service with a commercial mindset, where you work with the brightest minds to create a future we can all be proud of.
Queen Mary University of London is a leading global university with a difference. We are one of the UK’s top research universities, committed to improving social justice and achieving the previously unthinkable. The Marketing and Communications Directorate is responsible for raising the awareness and reputation of Queen Mary among its target audiences, and for increasing the quality and quantity of Queen Mary applicants.
We are looking for an experienced Student Conversion Funnel Senior Executive with a dedication to implementing conversion activities, to join our UK Student Recruitment team. This is a new role working alongside the Acquisition and Campaign Marketing Manager. The role will be vital in running successful student conversion campaigns and nurturing the target audience through to registration.
You will need to have a track record of using and managing CRM platforms to run email campaigns and experience in targeting, segmentation and database management. In addition, you will have experience in collating and curating content for conversion of leads into actual applications and from application to registered students. You will need to know how to engage with prospective students and learn more about their needs and how to produce content that addresses these needs. With universities operating in a more competitive environment we are looking for someone who knows how to use data analytics and insights in order to implement and monitor campaigns through multiple channels (e.g. digital, print, email, text). You also need to be an expert in evaluating outcomes against defined KPIs and reporting on impact against activities.
If you are passionate about impactful marketing and communications, and impatient to make a difference, we look forward to receiving your application.
The post is a full time and permanent position. Starting salary will be in the range £34,220 – £40,194 per annum inclusive of London Allowance. Benefits include 30 days annual leave, pension scheme and interest-free season ticket loan.
Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. Where required this may include entry clearance or continued leave to remain under the Points Based Immigration Scheme.
Informal enquiries should be addressed to Ms Eriana Gourmos at firstname.lastname@example.org
To apply, please visit the Human Resources website on http://www.hr.qmul.ac.uk/vacancies and search for reference QMUL18532.
The closing date for applications is 20 October 2019.
Interviews are expected to be held shortly afterwards.
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