Position Overview

The Coordinator, Marketing and Engagement is responsible for brand-to-customer experiences that amplify brand visibility, enhance stakeholder relations, and drive demand for JCU’s products and services. These experiences are through whole of University and segment specific advertising, promotions, and sponsorships. Segments include B2C (business to customer) ie. Future Students and Current Students and their circle of influence; and B2B (business to business) such as Schools and employers; and staff. The role requires collaboratively developing, implementing, and automating engagement plans/ campaigns in a complex environment; and creating, packaging, and distributing content to the required market/ customer segment.

Chancellery 

The Chancellery consists of the Chancellor, Vice Chancellor and President, Chair of Academic Board, Office of the Chief of Staff, Marketing, International, and Advancement Directorates, and State of the Tropics project. The Chancellery provides a centralised point for the facilitation, coordination and oversight of all corporate governance; marketing activities; international compliance and student support; alumni and fundraising; government relations; and external engagement both domestically and internationally.

The Chancellery provides support to the Vice Chancellor and the Executive Group on governance and management issues and in particular supports the Vice Chancellor to discharge her duties. The Vice Chancellor and President of the University is the equivalent of the Chief Executive Officer of a substantial company. The Vice Chancellor is responsible for the overall leadership and management of the University and plays a prominent role in outward facing activities of the organisation, including national, international and community engagement.

Marketing Directorate

The Marketing Directorate is accountable for strategic brand management and demand side revenue in domestic markets. It supports the University Plan through business development, integrated marketing communications, and sales activity which is relationship centred across various customer and market segments; Customer Experience (CX) which is easy, effective and engages the emotions; actionable insight in developing competitive advantage; and an agile approach in bringing to market new products and services. Outcomes are measured in terms of a suite of Key Performance Indicators including lead generation, lead nurture, and lead conversion; student acquisition and retention; widening participation in Higher Education, customer loyalty; customer satisfaction; and a return on effort.

Organisational Charts

James Cook University

Principal Accountabilities

1. Ensure the customer is at the centre of all decision making.
2. Act as a Business Partner for internal stakeholders requiring subject matter expertise. 
3. Establish a range of automated and non-automated marketing campaigns against a variety of criteria appropriate to the funnel stage.
4. Develop on-brand content suitable for use in marketing automation, advertising and promotions, sales, course information, media releases, website/social content and internal engagement.
5. Coordinate pre and post event marketing to ensure target audience attendance and ongoing engagement. 
6. Initiate, develop and maintain positive and effective working relationships with industry partners, professional bodies, potential student employers, community organisations, University academic and research staff in the development and execution of marketing and engagement activities. 
7. Acquire and maintain knowledge about products and services offered by the University important in lead generation, lead nurture and lead conversion.
8. Understand JCU and QTAC processes in relation to student admissions, enrolments, scholarships and student placement
9. Maintain a dataset and provide data analysis and interpretation of marketing activities in order to measure results against desired outcomes. 
10. Assist with composing funding applications, submissions, and reports that develop or initiate strategic projects and partnerships.
11. Support the University's commitment to the principles of Reconciliation, which exemplify respect for Aboriginal and Torres Strait Islander heritage and the valuing of justice and equity for all Australians.
12. Demonstrate a commitment to the University values.

Descriptors

There are generic responsibilities that apply to all James Cook University staff. Your specific level descriptor can be found within the Enterprise Agreement.

Generic Accountabilities

There are generic responsibilities that apply to all James Cook University staff.

1. The Coordinator Marketing and Engagement is required to observe the lawful and reasonable directions, policies and decisions of the University Council, understand and comply with the Enterprise Agreement, the Statutes and Rules of the University, the policies and decisions of the University Council and other appropriate University authorities, as in force from time to time.
2. The Coordinator Marketing and Engagement is required to demonstrate a personal commitment to ensure personal safety and the safety of others and contribute to the continuous improvement of our WHS performance. This includes the effective implementation and compliance with James Cook University WHS policies, procedures and safe systems of work, together with all relevant legislation, duties and obligations. Contribute to the continuous improvement of our WHS performance. 
3. The Coordinator Marketing and Engagement is required to exercise proper discretion in all matters affecting the well-being of the University which involve public writing or speaking in accordance with the University’s Code of Conduct.

Special Conditions

• This position may be required to travel within the region including overnight stays and after hours work on occasion.
• The incumbent is required to hold a current ‘C’ class Queensland Drivers licence.
• It is a requirement of this position to hold a current Working with Children Suitability Card (Blue Card).

Selection Criteria

Selection and appointments will be assessed against selection criteria.

Essential   

1. Degree qualification in communications and media or equivalent field and relevant project management experience; or an equivalent combination of experience and/or education and/or training.
2. Demonstrated experience in creating content such as feature writing, writing for web, social media, photography, videography etc.
3. Significant experience in using a Content Management System – open source or proprietary. 
4. Demonstrated ability to coordinate a campaign/project through design, implementation and completion stages, managing workflow and prioritising to ensure deadlines and targets are met. 
5. Strong computer literacy in Microsoft and/or Adobe Creative Suite computer programs and a demonstrated ability to collect, analyse and utilise a range of data to review and evaluate the strategic achievements of a project or event.
6. Demonstrated well-developed interpersonal, networking, collaboration and communication skills and proven experience in developing and managing key stakeholder relationships.

Desirable

1. Experience in marketing automation, content management systems, use of social media.
2. Understanding of the education sector.