Administrative Director (Marketing and Communications)

Hong Kong (HK)
03 Oct 2019
End of advertisement period
02 Nov 2019
Contract Type
Full Time

The Chinese University of Hong Kong

Applications are invited for:-

CUHK Business School

Administrative Director (Marketing and Communications)

(Ref. 19000252)

The CUHK Business School, a leading business school and a pioneer in business education in Hong Kong, now seeks to appoint a high calibre candidate to the post of Administrative Director of the Marketing and Communications Office.

Since its establishment in Hong Kong in 1963, the CUHK Business School has gained world recognition of nurturing business leaders with immense contributions in Asia Pacific. The School has been offering a comprehensive range of undergraduate and postgraduate programmes (MBA, MSc, EMBA, MPhil, PhD) with over 4,600 students, as well as executive education. It has one of the most extensive alumni network in the region, with over 36,000 alumni around the world.

The Marketing and Communications Office plays a crucial role in building and maintaining the School’s brand and reputation; promoting the School’s thought leadership globally; creating and reinforcing consistent messaging for the School; developing and driving implementation of communications plans and strategies across multiple channels; providing guidance and advice on effective internal & external communications and issues management; and establishing lasting connections with the School’s community.

Reporting to the Associate Dean (Global Engagement and External Relations), the Administrative Director is expected to:

(a)        develop and implement the branding, communications, marketing, promotion, and social media strategies for the School;
(b)        lead and coordinate branding and communications initiatives and efforts across all units within the School to ensure consistency of messaging and alignment with the School’s vision, mission and value proposition;
(c)        develop content strategy and lead content development to align with organisational goals across multiple communication channels;
(d)        oversee the School’s knowledge platform, China Business Knowledge;
(e)        identify trends and new developments that impact strategic marketing plans, and advise and support internal units for their marketing initiatives and projects;
(f)         support the School’s Dean and senior management by drafting and editing communications as needed;
(g)        provide direction for the School’s external media relations activities;
(h)        adeptly lead issues and crisis response as needed;
(i)         manage relationships with external vendors, including designers, copywriters, photographers, videographers, consultants, and public relations agencies; and
(j)         prepare and oversee the marketing and communications budget.

The ideal candidate should have the following qualifications, skills and attributes:

(i)         a Master’s degree, preferably in communications, marketing, business, journalism, or linguistics;
(ii)         a minimum of twelve years’ post-degree work experience in corporate communications, branding, marketing or public relations, including at least five years’ leadership or management experience;
(iii)        solid understanding of traditional, digital and social media communications and marketing concepts and principles;
(iv)        strategic thinker with passion for innovation and ability to initiate ideas and lead implementation of detailed plans by setting objectives and targets;
(v)        strong organisational, logistical and planning skills with ability to prioritise multiple tasks under tight deadlines while maintaining work quality;
(vi)        ability to lead and groom a team to deliver results;
(vii)       strong network and relationship builder, and capable to work with academics and professional community;
(viii)      excellent writing, editing and proofreading skills;
(ix)        outstanding business writing, presentation and communication skills; and
(x)        a good command of Chinese (Cantonese and/or Putonghua) would be an advantage.

Appointment will initially be made on contract basis for two years commencing as soon as possible, renewable subject to mutual agreement.

Review of applications will begin on October 25, 2019 and will continue until the post is filled. Shortlisted candidates may be invited for informal discussions, on-campus visits and interviews subsequently, as appropriate.

Application Procedure

The University only accepts and considers applications submitted online for the post above. For more information and to apply online, please visit

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