CRM Communications Officer

7 days left

Location
Hendon, London (Greater) (GB)
Salary
£31,834-£36,508 per annum including outer London weighting
Posted
02 Aug 2019
End of advertisement period
02 Sep 2019
Contract Type
Permanent
Hours
Full Time

CRM Communications Officer
£31,834-£36,508 per annum including outer London weighting
Hendon
MKG259R-R


Middlesex is an amazing university with a compelling story to tell.  We transform students’ potential into success and inspire them to achieve and do things they never thought possible.


Be part of the talented and innovative area putting Middlesex University on the map by joining our newly formed Commercial Group, with expanded marketing and communications teams.  We are looking for a range of highly motivated marketing and communications professionals to join these ambitious teams.   Based at our campus in Hendon, North London, they work collectively to raise awareness of Middlesex University and support student recruitment targets, as well as drive our reputational goals.


The Conversion & CRM Officer is responsible for planning and delivering engaging and innovative communications across the customer journey.

They develop programmes of communication for specific customer segments, creating and re-purpose compelling content, and test, deliver and analyse their delivery.  


These communication campaigns will integrate email communications with proposals for engaging social content and the delivery of online events. The CRM will also support wider communications tactics which will effectively nurture customer interest, such as direct mail, SMS and telephone marketing campaigns. They’ll ensure all communication campaigns are personalised and highly targeted to ensure maximum conversion at each stage of the customer journey.  


To excel in this role, you’ll have experience of working with at least one CRM system and be able to demonstrate a good working knowledge of CRM processes, including the segmentation of key audiences.  You’ll have experience of creating and re-purposing content with a creative flair, recognising the audiences we are targeting. You'll also have strong planning and project management skills and the ability to develop effective working relationships. 


For further information on the role, or to arrange an informal discussion, please contact Stefanie Mainstone, Conversion & CRM Manager, by email to S.Mainstone@mdx.ac.uk 


To apply please visit https://jobs.mdx.ac.uk/vacancy.aspx?ref=MKG259R-R


Closing Date: 2 September 2019
Interview Date:    12 September 2019

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