Director of Insights
University Communications provides support and campus leadership in planning, coordination and implementation of strategic communications programs that support Stanford University and its mission. University Communications is responsible for brand positioning and strategy; issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; executive communications with all constituencies; major publications; and a campus video productions studio and video production group. University Communications coordinates with communications professionals across the university, provides leadership to the Communications Working Group, and advises on communications policy with senior executive staff.
The Director of Insights is responsible for leading all primary and secondary research programs within University Communications, including public opinion, media analysis, and digital analytics. This is a strategy role, not solely a data role. Working across all functional areas in University Communications and with communications units across the university, the successful candidate will help promote a culture of data-driven decision making and contribute to the targeting, rigor, and evaluation of high-impact communications programs. In addition to helping communications leadership define what to measure, and why it is worth measuring, the Director of Insights is also responsible for making data actionable and providing real-time advice and analyses on emerging reputational issues. The ideal candidate will possess strategic acumen, strong presentation and communications skills, and a high degree of curiosity. The Director of Insights reports to the Assistant Vice President for Digital Strategy and will work closely with the Senior Director for Digital Strategy, the University Communications leadership team, and school/department communications leadership across campus.
Your responsibilities will include:
- Lead strategic planning and execution for the Insights function within University Communications. The function should operate as a campus center of excellence, working to develop insights and analytics frameworks that will serve the entire campus.
- Deepen and enhance analytics capabilities in the areas of channel measurement (web, social networks, email, and search); audience/influencer discovery; big-data analyses of interactions on social networks; and public opinion research.
- Advise University Communications leadership and school/department communications leadership on the efficacy of communications programs, and on emerging reputational issues.
- Managing listening processes that follow reputational issues through their entire life cycle.
- Manage the development and evaluation of communications programs and/or functions. Recommend actions and/or resolve complex issues that often span organizational boundaries.
- Explore data from multiple angles, determine meaning behind the data, and recommend ways to apply the data.
- Communicate, convey, and visualize informed conclusions and recommendations to “tell the story” behind the data and influence how the organization approaches the challenge.
- Interact with and influence senior leaders with written summaries and/or presentations. Represent the Insights program at the university level and/or to external/internal stakeholders and constituencies.
- Develop and manage outreach strategy that includes relationship development, communications, and compliance.
- Supervise the Insights team and supporting vendors.
- Develop and/or oversee budgets; manage finances including monitoring, analyzing, forecasting, and reporting.
To be successful in this position you will bring:
- A bachelor’s degree and eight years of relevant experience, or combination of education and relevant experience.
- Demonstrated leadership skills, including the ability to influence and motivate constituencies which could span organizational boundaries.
- Demonstrated excellent planning, organizational and analytical skills.
- Demonstrated ability to manage financial, organizational and staff resources.
- Excellent interpersonal and communications skills with the ability to cultivate professional and business partnerships.
- Extensive experience in and strong passion for empirical research and answering hard questions with data.
- Strong presentation skills, including the ability to tell stories, often to non-technical audiences, with data using visualization software such as Tableau, Excel, SPSS, or similar.
- Demonstrated expertise in Google Analytics, social networking analytics tools, email analytics tools, and enterprise listening/analytics tools such as Sprinklr, Khoros, or similar.
- Proficiency leading focus groups and public opinion polling a strong plus.
- Proficiency with statistical tools such as SPSS, SAS, R or similar a plus.
Why Stanford for you:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live, and consistently enriches the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek leaders who are driven to impact the future of our legacy. Our culture and unique perks empower you with:
- Freedom to grow. We offer career development programs, tuition reimbursement, and the opportunity to audit any course. Join a TedTalk, attend a film screening, or listen to a renowned author or global leader speak.
- A caring culture. We provide excellent retirement plans, generous time-off, and family care resources.
- A healthier you. Climb our rock wall, swim in our Olympic-sized pool, or choose from hundreds of health and fitness classes at our world-class exercise facilities. We also provide highly competitive health care benefits.
- Discovery and fun. Stroll through historic sculptures, trails and museums.
- Enviable resources. Enjoy free commute programs, ridesharing incentives, discounts and more!
- Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
- Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Job Code: 4124
Employee Status: Regular
Requisition ID: 84052