Associate Director, Digital Marketing, Annual Fund

Location
Massachusetts, United States
Posted
19 Jul 2019
End of advertisement period
19 Sep 2019
Ref
17721
Contract Type
Permanent
Hours
Full Time

Working at MIT offers opportunities, an environment, a culture  and benefits that just aren’t found together anywhere else. If you’re curious, motivated, want to be part of a unique community, and help shape the future – then take a look at this opportunity.

ASSOCIATE DIRECTOR, DIGITAL MARKETING, ANNUAL FUND, Alumni Association, to innovate and manage digital marketing initiatives for MIT annual giving, staying abreast of current trends. Will create and execute e-mail solicitation campaigns for the MIT Annual Fund and campus partners; manage highly segmented e-solicitation and e-cultivation projects and complex testing and analyze results of appeals and campaigns; research and outline original content to execute with contract writers; manage MIT’s crowdfunding platform; recruit campus partners to participate and advise on best practices; work with contract employees to create fund-raising support videos for the Alumni Association’s Strategic Communications and Marketing team and solicitation campaigns; create outlines, scripts, and storyboards; coordinate fund-raising social media presence in the MITAA networks; edit web pages and provide assistance to the director of annual fund marketing programs as necessary. 

Job Requirements

REQUIRED:  bachelor’s degree; at least five years of digital or communications experience; experience with email and digital marketing platforms and Excel; excellent organizational skills; data literacy; attention to detail; a technical aptitude for web development and learning new platforms’ user interface; ability to approach problems with creativity, insight, and resourcefulness; ability to work both independently and cooperatively with staff and volunteers; strong customer service and verbal and written communication skills. Experience using IBM Watson Campaign Automation (Silverpop) and ScaleFunder preferred.  Background in fund-raising and experience running successful crowdfunding campaigns or days of giving desirable. Strong computer skills and knowledge of desktop publishing, design and layout, databases, webpage editing, and video production preferred.  Job #17721-8

Occasional evening and weekend work will be required.

MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.