Strategic Communications and Brand Director
Stanford University is seeking a Marketing Specialist 3 that directs the development and implementation of marketing initiatives for high impact offerings, enabling programs, services, events and/or products to meet business objectives. May negotiate vendor relationships. Identify and implement process improvements. Direct cross-functional collaboration across the organization.
Develop, manage and execute strategic marketing plans/programs to meet business objectives.
Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online).
Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions.
Communicate marketing plans across the organization and/or university to educate and influence stakeholders.
Build partnerships with other school, department, product, service, program, and event and/or channel managers.
May oversee event management to support marketing objectives.
Manage key vendor and consultant relationships.
Scope and manage project/program budget(s).
May oversee interns and other contingent staff; provide staff training.
* - Other duties may also be assigned.
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Demonstrated ability to work effectively with senior leaders.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Demonstrated experience in integrated marketing strategy and execution across channels including digital; and print.
Demonstrated application of market research and data analysis.
Excellent project manager with the ability to manage multiple projects simultaneously.
Excellent written and oral communication and presentation skills.
Demonstrated experience presenting to senior management.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Job Code: 4894
Employee Status: Regular
Requisition ID: 83542