Administrative Executive, Marketing and Communications

Heriot Watt University Malaysia Sdn Bhd

About Heriot-Watt University

Heriot-Watt University has five campuses: three in the UK (Edinburgh, Scottish Borders and Orkney), one in Dubai and one in Malaysia. The University offers a highly distinctive range of degree programmes in the specialist areas of science, engineering, design, business and languages. 
With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made it one of the top UK universities for business and industry. We connect with industry at every level and develop programmes to match their needs – so employers get work-ready industry-fit graduates. 
Heriot-Watt is also Scotland's most international university, boasting the largest international student cohort. 
We have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities.
For full details on our University please view our Careers at Heriot-Watt http://www.hw.ac.uk/about/careers-at-heriot-watt.htm

About our Team

Heriot-Watt University Malaysia (HWUM) is a UK university campus based in Putrajaya, Malaysia. HWUM is the second international campus of Heriot-Watt University ("HWU") which is a leading research-intensive UK university, specialising in science, technology, engineering, business, languages, textiles and design. With an international reputation for scientific and technological excellence, the University is truly global in scope and scale with a campus in Dubai, three campuses in Scotland and over 150 partners world-wide. 
HWUM is operating from a stunning, purpose-built, eco-friendly, lakeside campus that currently has more than 2,000 students. Besides the academic offerings that range from Foundation to Undergraduate and Postgraduate programmes in Business, Engineering, Construction, Actuarial Science and more, the university is a pioneer in Impact-Based and Positive Education aiming at developing Purpose-driven, resilient and world-ready graduates. 
With highly motivated community, state-of-the-art learning resources and world-class learning and teaching facilities, the Putrajaya campus is a dynamic and stimulating place to study, grow and flourish. Students studying at Heriot-Watt University Malaysia undertake a well-structured developmental programme that takes them in four stages to develop the skills of knowing and leading self, leading teams, leading communities and leading enterprise. This inculcates emotional intelligence, interpersonal and analytical skills sought after by employers. Learning outcomes and standards are identical across all campuses which enables students to seamlessly transfer between campuses. 

Detailed Description

The person in this role is tasked to assist in the development and implementation of the promotion of Heriot-Watt University Malaysia and its programmes in Malaysia. 
Duties and responsibilities include working on the development and content of online advertising, digital marketing, website management and content development, press releases, articles, white papers, corporate videos and marketing collateral. 
The person in this role may also aid in the preparation of presentations and/or speeches geared toward employees or external parties for the management and will act as a key point of contact for HWU corporate communication. 
This role reports to the Marketing & Corporate Communications Manager and will be based at the University's campus in Putrajaya, the administrative capital of Malaysia. 

Key duties and responsibilities

The post holder will be member of a team of professionals with responsibility promoting the Heriot-Watt University brand and related products in Malaysia. S/he will work in close partnership with the HWU Marketing and Communication teams and recruitment and academic staff across campus and wider University, as well as liaising with schools, colleges and sometimes, directly with applicants. 
S/he will also be expected to manage & participate in recruitment activities such as Open Days and Higher Education exhibitions, and to support other Registry activities in a professional and flexible manner. This varied role requires the exercise of independent judgement and initiative, strong administrative and excellent interpersonal skills. 
20% of this role will involve liaising and working with our alumni network in ASEAN.

The candidate will be required to update the CRM database, and provide marketing and communications support for alumni engagement and events. 
Marketing 
External & Internal 
Working to brand guidelines established for the University and as directed by the Director of Marketing and Communication (HWU) promote the Heriot-Watt University brand in Malaysia. 
Manages the administrative process and assist the Marketing & Communication Manager in the development of student recruitment campaigns and communication channels for HWUM. 
Work with the Student Recruitment Team(s) to establish marketing and communication needs to assist in recruitment activities. 
Will be required to self-directing at times – taking directions from the Marketing & Corporate Communications Manager. 
Events Management 
External 
Manage the administrative process involve in bookings/ reservations and implementation of marketing events to aid student recruitment 
Provide administrative support and manage RFP from event organisers and vendors to aid the development of booths at marketing events (e.g. education fairs & roadshows) 
Manage the delivery of marketing materials and set-up at recruitment events. 
Internal 
Assist in the organisation of events at the HWUM campus to create awareness and brand the university (e.g. bringing high schools to campus, seminars, talks, events – Open Days) 
Communications 
External 
Work with the Marketing & Corporate Communications Manager to develop, implement and manage public relations to effectively manage the University reputation in Malaysia. 
Work with the Marketing & Communications Manager Manage and maintain relationships with the media (print & digital) to ensure regular and consistent positive coverage for HWUM. 
Internal 
Assist and contribute in the development of internal communication channels (print & digital) for staff and students of HWUM and ensure that the right information is disseminated correctly and timely. 
Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve. 

Education, qualifications and experience

This section details the attributes e.g. skills, knowledge/qualifications and competencies which are required in order to undertake the full remit of the role. 
Attributes 
Essential 
Desirable 
Means of Assessment 
Education & Qualifications 
Must have a diploma in public relations, marketing , communications, business, administration, graphics-related qualifications or relevant professional qualifications 
A degree in Public Relations, Marketing, communications, business, administration, graphics-related qualifications 
Testamurs 
Experience 
Fresh graduate with the willingness to learn 
Experience in a similar capacity in areas related to materials & collaterals design, event management, marketing or communications 
Application form and interview 
Competencies, Skills & Knowledge 
Self-motivated, target oriented and independent with high degree of commitment to meet deadlines and objectives 
Excellent written and verbal communication skills. 
Well versed with Microsoft Office applications – as well as Adobe graphics applications. 
Ability to work and cooperate in a team oriented environment - people oriented with warm and cheerful disposition 
Creative, resourceful, customer-focused 
Willing to work beyond normal working hours, including weekends and public holidays. 
Superb verbal and written communication skills in multiple languages (preferably in English, Chinese & Bahasa Malaysia) 
Be prepared to spend time away from home, work during weekends or after office hours (when necessary). 
Preferably to possess a valid passport. 
Ability to follow direction, be self-directed, motivate others and work well as a member of a team. 
Application form and interview 
Special Factors (if applicable) 

Interview 
Essential Criteria - these are attributes without which a candidate would not be able to undertake the full remit of the role. Applicants who do not clearly demonstrate in their application that they possess the essential requirements will normally be eliminated at the short listing stage. 
Desirable Criteria - these are attributes which would be useful for the candidate to hold. When shortlisting, these criteria will be considered when more than one applicant meets the essential criteria. 

How To Apply

Due to Malaysian Immigration restrictions, we regret that this position is only open to citizens or permanent residents of Malaysia. 
Applications should be submitted to iRecruit system. 
Applications must be submitted by 18 June 2019.

If you are not contacted by the selection committee by 30 June 2019 then please assume that on this occasion your application has been unsuccessful. 

The University is committed to equality of opportunity.