Director of Marketing and Student Recruitment

High Wycombe, Buckinghamshire (GB)
23 May 2019
End of advertisement period
20 Jun 2019
Contract Type
Full Time

Bucks New University 

Director of Marketing and Student Recruitment Advert  

Bucks New University is an ambitious, modern university; one that is always open to fresh ideas and thinking. Throughout our 125-year history we have kept true to our core values of widening participation, social mobility and the transformative power of education. We change lives. Our staff combine the very best professional practice with inspirational teaching and our Students’ Union was ranked number one in the UK (NSS 2018). An anchor institution, we develop partnerships that shape the social, economic and cultural fabric of our region, including an employment-led approach to learning that ensures students from a wide range of backgrounds achieve their ambitions. 

Following the recent appointment of our new Vice-Chancellor – Professor Nick Braisby – the University is now seeking to appoint a Director of Marketing and Student Recruitment. Working closely with the Deputy Vice-Chancellor and the University Executive Team, the successful candidate will play a key role in providing personal vision, direction and strategic leadership in all aspects of marketing and student recruitment to enable the delivery of the University's strategy. 

The Director of Marketing and Student Recruitment will be joining the University at an exciting time as we develop a new University Strategy – Impact 2022 – and revise our values. Our Transformation Programme – which is nearing completion – is delivering improvements to the University’s financial sustainability, agility and responsiveness. We have improved student retention, buoyed our student recruitment through a vigorous programme of portfolio growth, including a highly successful Foundation Year, and our partnership and apprenticeship programmes have seen significant growth, including recent success (c. £13m) with Thames Valley Police to deliver degree apprenticeships. The University is now poised for the next phase in its development as we seek to develop our impact still further, enrich the student experience through innovative and employment-focused education, and realign our professional services in support of our strategic aims. 

We are looking for a leader who is ambitious for the University; someone who can lead and inspire the Marketing and Student Recruitment Directorate to the next level of impact through truly integrated data driven and evidence based marking and student recruitment. The Role holder will be accountable for driving the increase in Student numbers to achieve the University’s target of 7,500 FTE by 2022. The successful candidate will embrace the challenge of improving the University’s brand and image and promote the University as a great place for learning to domestic and international students.  

The successful candidate will be a highly effective ambassador, bold, passionate, commercial and a role model for our values. S/he will bring a strong track record of transforming marketing activities to generate growth to increase market share and financial income.   

If you have the qualities and attributes we seek, we would be delighted to hear from you.  

For a confidential discussion about the role and the expectations, please contact John Brewer, Interim Deputy Vice-Chancellor, via Sarah Hunter, Executive Officer on 01494 605 113 

To apply please send a CV which should include:

  • Educational and professional qualifications;
  • Full employment history with the most significant positions;
  • Responsibilities held, relevant achievements
  • Information on budgets held and staff managed
  • Current salary including any relevant benefits 

You should also include a personal statement (not more than 2 pages) that demonstrates your ability to meet the job specification requirements. 

These documents should be sent by email to: leadershiprecruitment@bucks.ac.uk by Thursday 20th June 2019.  Please quote reference no. 20939 on all correspondence. 

For a confidential discussion about the role and the expectations, please contact John Brewer, Interim Deputy Vice-Chancellor, via Sarah Hunter, Executive Officer on 01494 605113 

Closing date: Thursday 20th June 2019  

Interviews will be held on Thursday 4th July 2019