Assistant Director, Visitor Experience/ Campus Tours - Marketing and Communications

Pennsylvania, United States
03 Jun 2019
End of advertisement period
03 Aug 2019
Contract Type
Full Time

Job Description

Assistant Director, Visitor Experience and Campus Tours - Marketing and Communications-2012458


Job Summary

Carnegie Mellon University is a private, global research university that challenges the curious and passionate to deliver work that matters. Our world-class institution has distinctive areas of excellence and culture marked by passion, ambition and a deep, practical engagement with challenges facing society. We continue to produce hardworking alumni and attract students, faculty and staff eager to be a part of the university’s creative, dedicated and close-knit community. We place emphasis on practical problem-solving, interdisciplinary learning, collaboration and an entrepreneurial spirit.

Marketing & Communications (M&C) shapes the strategic communications and marketing for Carnegie Mellon University. This university-wide hub works collaboratively across the institution to raise national and global visibility and to deepen CMU’s reputation.

Reporting to the Director of Visitor Experience, we are seeking an Assistant Director to support operations in our David and Susan Coulter Welcome Center, which opened this past fall. In this new role, you will build and oversee a first-rate campus tour program for prospective students and other campus visitors. Additionally, you will guide the transition and oversight of the Andrew Ambassador campus tour guide program from the Office of Admission to Marketing & Communications.  This vital program consists of a select group of more than 50 undergraduate students and student coordinators who are paid to conduct campus tours for prospective students and other tour groups and participate in student panels.

Your core responsibilities will be to:

  • Create and lead a best-in-class campus tour guide program, following national benchmarks and best practices. Handle the tour script to ensure it aligns with university brand platform and Admission information sessions and related communications.
  • Hire, train and supervise Andrew Ambassadors. Provide ongoing guidance and feedback for tour quality and create a system for quality assurance. Build team identity and commitment.
  • Build and manage administration of the tour program by overseeing daily tour schedule, monitoring reservations and adjusting based on demand. Respond to requests for tours, manage the program budget and approve payroll.
  • Create and maintain strong student leadership development, following standard methodologies and national benchmarks, for Andrew Ambassadors who serve on student panels for various on-campus Admission events.
  • Work collaboratively with the Coulter Welcome Center manager to create joint student development and training for all university ambassadors.
  • Partner with the Office of Admission and other campus partners to ensure pre and post arrival communication is current, and website information about tours is informative and welcoming.
  • Work reciprocally with the director of visitor experience to build relationships and develop new tours for multiple audiences other than prospective undergraduate students.
  • Create, track and report relevant metrics to inform planning and tour continual improvement.
  • Lead campus tours on occasion for key constituents.
  • Build and implement marketing engagement around campus visits, using social media, video and other digital and mobile channels.
  • Work collaboratively with the director of visitor experience and other key stakeholders to lead strategic projects to enhance the experience for campus visitors.
  • Serve as an integral team member by covering the center manager responsibilities in their absence.
  • Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a dynamic community of internal and external partners, with a high level of integrity and flexibility. We are looking for someone who shares our values and who will support the mission of the university through their work.
  • You should demonstrate:
  • An understanding of visitor engagement and campus tour strategies;
  • Cultural competence and ability to work with diverse audiences;
  • Capability to work independently and handle multiple demands in a fast-paced environment;
  • Excellent written and verbal communication skills, social and collaboration skills, as well as reasoning and problem-solving skills; and
  • Strong organizational skills and a team-orientation.
  • You should be able to work between 8:30 a.m. and 5 p.m. Monday – Friday, but be willing to work outside normal business hours as there will be evenings and weekends required.


  • Bachelor’s degree required; Master’s degree preferred.
  • Minimum three years of marketing, admissions or student affairs experience required; university experience and prior student supervisory experience required, especially with campus tour programs with large visitor volumes.
  • Proficiency in general office technology and databases preferred.
  • PA ACT 153 clearances required (PA criminal, PA child abuse and FBI) and can be obtained during the pre-employment process.

More Information

  • Review of applications begins June 3, 2019, and target start date is mid to end of July.
  • Please visit “Why Carnegie Mellon” to learn more about becoming part of an institution inspiring innovations that change the world.
  • A listing of employee benefits is available at:
  • Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.
  • Department URL:

Job Function: Marketing / Communications / Outreach
Primary Location: United States-Pennsylvania-Pittsburgh
Time Type: Full Time
Minimum Education Level: Bachelor's Degree or equivalent
Preferred Education Level: Master's Degree or equivalent
Budgeted Base Pay: negotiable