Head, International Recruitment

Townsville, Australia
16 Apr 2019
End of advertisement period
19 May 2019
Contract Type
Fixed Term
Full Time

Position Overview

The Head, International Recruitment (South Asia, The Middle East, Oceania, Africas) reports to the Pro Vice Chancellor, International and under broad direction manages international student recruitment including recruitment via the international education agent channel.

The primary focus of the role is to oversee the development and monitoring of the international agent channel and ensure agents are trained and updated on all JCU products, as well as overseeing execution of international marketing recruitment and prospect conversion strategies in the allocated region. The role oversees the launch of new products and the promotion of existing products and leads the implementation of the product launches, brand positioning and communications programs, in the allocated region.

The Head, International Recruitment works with internal and external stakeholders to develop and execute a comprehensive strategic international student recruitment plan, including agent management, aligned to the JCU International Strategy. The role will establish annual international student recruitment targets, track agent performance including conversions, compliance, COA and associated ROI metrics.

Human Resources Directorate – Position Description template version 6

International Directorate

The International Directorate is responsible for International student recruitment and student mobility, both inbound and outbound. The Directorate will provide a diverse range of activities that support the recruitment and mobility functions, including agent relationships, international partnerships and agreements, study tours, international compliance and international student support.

Organisational Charts

James Cook University

International Directorate

Principle Accountabilities

  1. Responsible for managing international student recruitment spanning marketing, recruitment and prospect engagement and conversion strategies, channel management and review strategies, recruitment target setting and monitoring and contribution to product development reviews.
  2. Strategically work across organisational units to ensure student recruitment targets are developed and attained across sales channels throughout the prospect lifecycle to enrolment. This includes management of JCU’s risk index, coordination of JCU representation at international recruitment events and expos, and management of student diversity objectives.
  3. Oversee annual international expenditure budget preparation and input to JCU annual budget process, manage expenditure against budget, and optimise agent and sales channel performance to achieve agreed ROI expectations.
  4. Manage staff for optimal individual and team performance providing clear objectives and key performance indicators, and ensuring compliance with relevant statutory, legal, accreditation and audit requirements. This includes staff located across multiple sites and in country consultants.
  5. The incumbent must comply with JCU policies and applicable laws including those in relation, but not limited to: Occupational Health and Safety; Anti-Discrimination and Harassment, Anti-Bribery and Corruption and those specifically relevant to the position and authority of the job holder.
  6. Develop and maintain a wide range of specialist knowledge spanning Australian Government student visa and skilled migration policies, foreign education systems and qualifications, source market operating environments, compliance requirements for foreign agencies and sponsoring organisations, and relevant Australian and overseas legislation impacting education exports
  7. Support the University's commitment to the principles of reconciliation, which exemplify respect for Aboriginal and Torres Strait Islander heritage and the valuing of justice and equity for all Australians.
  8. Demonstrate a commitment to the University values.
  9. Support the principles of the TropEco program and engage in commitment to JCU sustainability goals and objectives.


There are generic responsibilities that apply to all James Cook University staff. Your specific level descriptor can be found at:

Professional and Technical

Level 10

Generic Accountabilities

There are generic responsibilities that apply to all James Cook University staff.

  1. The Head, International Recruitment is required to observe the lawful and reasonable directions, policies and decisions of the University Council, understand and comply with the Enterprise Agreement, the Statutes and Rules of the University, the policies and decisions of the University Council and other appropriate University authorities, as in force from time to time.
  2. The Head, International Recruitment is required to demonstrate a personal commitment to ensure personal safety and the safety of others and contribute to the continuous improvement of our WHS performance. This includes the effective implementation and compliance with James Cook University WHS policies, procedures and safe systems of work, together with all relevant legislation, duties and obligations. Contribute to the continuous improvement of our WHS performance.
  3. The Head, International Recruitment is required to exercise proper discretion in all matters affecting the well-being of the University which involve public writing or speaking in accordance with the University’s Code of Conduct.

Selection Criteria

Selection and appointments will be assessed against selection criteria.


  1. Completion of a post graduate qualification with extensive relevant work experience or proven expertise in the management of significant human, financial and physical resources.
  2. Extensive knowledge, networks and experience in the allocated region including, but not limited to, source country education systems and qualifications, relationships with high performing education agents, government agencies and scholarship bodies, and experience managing institutional risk index under SSVF.
  1. Significant experience and demonstrated success in profitably managing international student sales channels, particularly in the allocated region. Demonstrated experience of the digital environment and use of digital capabilities to effectively manage sales channels. Demonstrated experience managing staff across multiple locations, leading and inspiring a high performance team, and building effective respectful working relationships with peers and senior executive. Decision making, problem solving and strong negotiation skills together with professional maturity and enthusiasm. Superior self-management and time management skills, and ability to work under pressure and to tight deadlines. Strong written and oral communication skills.


1.   Strategic agility and innovation, along with strong business and commercial acumen.