Assistant Director, Divisional Programs
Job Req ID: 15131
Assistant Director, Divisional Programs
- Classified title: Divisional Programs Associate
- Working title (if applicable): Assistant Director, Divisional Programs
- Role/Level/Range: ATP/3/PA
- Employee group (Full time/Part-time/Limited/Casual): Full time
- Schedule (hours/days): M-F, 37.5
- Employee subgroup (FLSA Status): Exempt
- Department name: DAR
- Personnel area (School): UA
The Assistant Director, Divisional Programs in the Office of Annual Giving reports to the Director of Content Marketing for the central Office of Annual Giving (OAG) at Johns Hopkins University. The Assistant Director serves as a strategic partner and service provider in a decentralized university and development environment. The Office of Annual Giving is comprised of twenty-five employees and provides annual giving services to the nine divisions of the university, multiple departments of Johns Hopkins Medicine, and several centers and institutes, totaling 35 development units in all. These annual giving services comprise providing strategy and execution planning around securing current use, expendable funds as well as building and retaining a long term pipeline of support for each of these units.
With a background in digital marketing and direct mail– including social media, the Assistant Director, will be an effective writer, creative and strategic thinker who will create structure and content to help accelerate annual giving’s marketing strategy. The position will have a heavy focus on digital marketing with a portion of the portfolio focused direct mail.
Establish and implement new media marketing techniques (A/B testing), including but not limited to crowdfunding, social media, email marketing, mobile and digital ads to drive online contributions and increase participation and revenue from various constituents including alumni, parents and friends.
Execute email campaigns and landing pages (landing pages for predominately JHU Giving Days via external vendors) with experience using HTML/CSS. This includes email campaign set-up, scheduling, testing and deploying. Analyze and report on campaign performance, including insights and recommendations for improving results. Ensure emails follow industry policies and best practices, including compliance with CAN-SPAM, CASL and GDPR
Develop and execute mail strategies for divisions and programs based on data in tandem with OAG staff; co-manage planning process. The Assistant Director will be assigned programs for direct mail execution. S/he will be responsible for reviewing plans, data output, package, proofing and vendor print management.
Know the audiences of each program and division through analysis of data for trends, habits, and characteristic that with strategic marketing, can develop or shift into upgraded donors, new donors or donors with consecutive giving.
Develop segmentation and marketing strategies based on data analysis of audience for both digital and direct mail
Serve as a primary contact with outside vendors in the management of digital/mail production, create new product designs, get estimates, and develop related external systems, strategies, and policies.
Own and help maintain solicitation and engagement calendar along with OAG colleagues
High focus on quality control given the volume and variation of outreach channels
The Assistant Director works with members of the OAG team as well as school and units to determine optimal campaign set up, including creative/content direction, campaign goals, content calendars and reporting formats. Along with OAG colleagues, the Assistant Director will help maintain a direct mail and digital calendar – this includes the maintenances of a social media calendar and creation of a new reporting system to help monitor and optimize media performance.
Ultimately, the goal would be to increase philanthropic support to all of the development units the Office of Annual Giving supports through measurable methods.
Bachelor’s degree and one year of related experience required, preferably in direct mail and digital marketing for development and alumni relations, non-profit media and/or communications.
- Comfortable working in a complex, multi-divisional, results-oriented environment.
- Ability to meet deadlines, establish priorities, set objectives, and achieve goals.
- Demonstrate experience with analytical tools such as but not limited to Google Analytics, Tableau, social media and content management and Adobe Experience Manager.
- Experience with crowdfunding platforms, mobile giving, Hootsuite, email marketing platforms, digital ads including trigger/retargeted ads.
- Demonstrable hands-on experience with HTML/CSS, including HTML/CSS design specifically for email
- Knowledge of digital marketing and direct mail best practices – including the execution of A/B testing
- Demonstrated experience in creating social media strategy, monitoring trends in social media, creating budgets for social media activities.
- Thrive in high-energy environments that often have short deadlines and shifting priorities.
- Have the ability to work independently as well as on a team.