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Content Marketing Executive

Employer
ARDEN UNIVERSITY
Location
Coventry, West Midlands (GB)
Salary
£25,000-£30,000
Closing date
24 Feb 2019

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About Arden University
At Arden University our vision is to make education more accessible, engaging and beneficial to people everywhere. 2019 will be an exciting year for the University as we continue with our transformation and development programme, driving an industry-leading learner experience and further developing our innovative ‘compressed-blended’ full time degrees across 5 campus locations. 

We are a values driven organisation, and in line with our values of supportiveness, integrity, innovation and ownership, we want to make sure that each of our study centres is delivering an outstanding student experience that is completely aligned to our brand promise, whilst providing a tailored and personalised experience reflective of the local needs and culture of the student and staff profile. We pride ourselves on the relationships we build with our students and the importance our staff across the organisation place on supporting students to realise their potential. We recognise that the pressures of people’s hectic, modern lives often means our students are constrained - by location, cost, family/caring commitments or simply time. By making our degrees, masters and MBA programmes available through both online distance learning and flexible on-campus ‘blended’ study, we have been able to support students ranging from 18 to 80 years old to achieve their ambitions and benefit from Higher Education. 

Vacancy: Content Marketing Executive   

As a Content Marketing Executive, you’ll be responsible for delivering Sales and Marketing Content, with a focus on the project management and delivery of rich media content – including the co-ordination of video and webinar activities. 

Working alongside our international marketing partners, you’ll manage the end-to-end production of content from initial brief to final delivery, ensuring the output is fit for purpose and communicates relevant benefits and key messages. In addition, you’ll take the ownership for ensuring promotional materials for international activity (developed by our partner marketing teams), are aligned with the Arden brand.

To be successful in the role, you’ll need to build strong internal and external relationships and manage a range of stakeholders within a variety of teams, to deliver the ambitious content schedule. Coordinating partner marketing teams (to determine the required output), internal contributors (e.g. academic teams) and external video developers will be a kay part of the role and essential to when producing content on time and to budget. 

Ongoing assessment of performance will demonstrate the return on investment and inform future content decisions. You will work with the international partner to evidence the success of the content produced. 

Personal Profile
With a proven-track record in developing marketing content, you’ll be a creative problem solver and an excellent influencer, with a focus on delivering high-quality outputs on time and to budget.  

High energy and a determination and drive, alongside experience in building strong relationships, working cross-functionally and managing external agencies, will be essential.  

You will have an eye for detail and a passion for presenting a brand in the most positive and consistent way. 

This is an exciting time to join a University that represents the future of Higher Education – please get in touch to receive a fuller job specification. 

To apply please send your CV and covering letter to vacancies@arden.ac.uk

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