Social Media Specialist

Maryland (US)
$43,101 - $59,202
09 Jan 2019
End of advertisement period
09 Mar 2019
Contract Type
Full Time

Role/Level/Range: ATP/03/PB 
Starting Salary Range: [[$43, 101 - $59, 202]]
Employee group: Full Time 
Schedule: [[Monday - Friday, 8:30am – 5:00pm / 37.5 hrs per wk]] 
Exempt Status: Exempt ​​​​​​​ 
Location: 05-MD:School of Public Health 
Department name: 10001031-Communications and Public Affairs 
Personnel area: Johns Hopkins University


The Office of External Affairs includes Development, Communications and Marketing, and Finance and Administration.

The award winning Communications and Marketing team provides strategic communications, external and internal communications, and marketing services for the School across a variety of digital and print platforms.  This includes brand and identity management, digital strategies and web services, editorial and content strategies, visual communication, media and public relations, social media and integrated marketing campaigns.

The Johns Hopkins Bloomberg School of Public Health recently launched The Power of Public Health, a strategic plan for the future. The five-year strategic plan aims to invigorate our core strength of teaching through approaches inextricably linked to science and practice. It sets us on a course to expand our reach and engagement with communities at home and around the world, boost the public’s understanding of what public health is and why it matters, and make our School a place where everyone has equal opportunity to thrive.

General Summary/Purpose

The Social Media Specialist is part of the Communications and Marketing team within the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health.

  • The position serves as a multi-platform content writer to support, manage and develop the school’s online presence through social and other new media. This includes the day-to-day management of various digital channels and their communities.
  • This position works under the direction of the Digital Media Manager on the Media & Public Relations group within the Communication and Marketing team. This position also functions in collaboration with colleagues in content strategy, marketing, graphic design and branding, website design, alumni relations and development/fundraising roles.

Specific Duties & Responsibilities

Working closely with the Digital Media Manager, the Social Media Specialist will:

  • Manage and develop written and visual content for the Bloomberg School’s primary social media channels: Facebook, Twitter, LinkedIn, YouTube, Instagram, and more.
  • Assist with the implementation and development of paid marketing campaigns on Facebook and other social networks.
  • Develop campaigns and brainstorm engaging content for diverse audiences reached by the Bloomberg School including but not limited to: prospective and current students, alumni, donors, faculty, staff, media, affiliated and unaffiliated friends, advocates, sponsors, partners and supporters of the School and public health overall.
  • Work with communications staff throughout the Bloomberg School as well as other Johns Hopkins University and Medicine divisions to generate content for social media, and also to assist with paid marketing efforts.
  • Work with student groups and the Bloomberg School admissions team to develop social media content representative of Bloomberg School student experience.
  • Track and analyze campaign and post efficacy to ensure goals are met, and that social media activities are clearly linked to desired outcomes.
  • Develop custom and standard reports as needed for use in meetings, proposals, etc.
  • Monitor public mentions of the Bloomberg School across social media.
  • Evaluate emerging social media channels and envision ways the Bloomberg School could use them effectively, paying close attention to experiential and video-based technologies as they emerge.
  • Assist in maintaining and annually updating the Bloomberg School’s social media guidelines, as well as the ongoing task of educating Bloomberg School communications staff about the guidelines.
  • Assist with crisis communications as needed.

Minimum Qualifications

  • Bachelor's degree in fine arts, graphic design, computer science or other related field.
  • 2 years related experience.

Additional education may substitute for required experience and additional related experience may substitute for required education, to the extent permitted by the 

JHU Equivalency Formula

30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis.  For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job. *

Preferred Qualifications

  • Demonstrated personal or professional experience with managing written and visual content for related mediums and platforms. This may include collegiate or internship experiences.
  • Creative, dynamic thinker with strong, professional writing and editing skills.
  • An aptitude for visual communication and graphic design.

Special Knowledge, Skills, and Abilities

  • Demonstrated experience with developing or managing multimedia content a plus.
  • A desire and experience to work independently as well as on a collaborative team.
  • Ability to reach out to internal and external audiences and stakeholders is important for building social media networks and communities, including comfort in public presentations.
  • Motivated self-starter who can identify and bring social media and trends to the goals of the office and Bloomberg School organization.
  • A passion for public health issues and experience.
  • Proficiency with social media measurement tools such as Hootsuite and Facebook Insights is a plus but not required.
  • Given the public nature of the channels and immediacy of impact within the digital environment a strong sense of professional judgement is critical for success.
  • Proficiency with tools such as Google Analytics and Google Adwords is a plus but not required.
  • Proficiency with photo and video editing software such as Adobe Creative Suite is a plus but not required.
  • Fluency in another language a plus as we look to grow social media channels globally.

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work.  Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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