Marketing Content Strategist

Michigan, United States
09 Nov 2018
End of advertisement period
16 Nov 2018
Contract Type
Full Time

How to Apply

To be considered for this position, candidates must include a cover letter specifying their interest in and qualifications for this position. The cover letter should be the first page of your resume and uploaded as one document.

Special Instructions to Applicants:

Candidate must submit three writing samples with application and be prepared to discuss the writing samples, if selected for an interview. Samples can be shared via link included on cover letter or resume.

Job Summary

The Office of Enrollment Management (OEM) orients its four reporting units (admissions, financial aid, new student programs, and the registrar) to lead U-M’s enrollment functions in a student-centered effort. The office’s focus is on U-M’s core values of diversity, excellence, affordability, and access. The OEM Integrated Marketing Communications (IMC) team supports this mission by interpreting and representing the U-M brand value to all stakeholders, including prospective undergraduate students and parents, current students and parents, faculty, and staff. We seek a highly-skilled and creative marketing content strategist to help build strong relationships with U-M among target audiences.

The marketing content strategist will drive our messages and value proposition for undergraduate students and families. The ideal candidate is familiar with financial aid policies and regulations as this work comprises the majority of the role, and is able to develop message strategy and craft content based on audience insights. The candidate will also support content needs for the Office of Enrollment Management and the Registrar’s Office. This candidate is a skilled writer and storyteller who can collaborate among a close-knit creative team to imagine, produce and package original or repurposed work for owned, earned, and paid media. Deliverables include a portfolio of websites, email, newsletters, direct mail, presentations, print and digital advertising, videos, executive speeches, and incidental collateral materials. Collaboration with departments inside and outside of OEM will ensure that messages generated by various teams are consistent and resources are maximized.


  • Form a deep understanding of the profile, needs, and desires of OEM, OFA and RO target audiences, and translate audience insights into communication that resonates and drives desired audience behaviors.
  • Using foundational brand truths, refresh the multi-channel content strategy and editorial calendar for the Office of Financial Aid.
  • Write and edit effective web copy, emails, blogs, mailers, newsletters, texts, videos, ads, speeches, presentations, and other collateral, and work with design teams to produce finished messaging and materials primarily for the Office of Financial Aid.
  • With a curious eye, discover and pitch new content topics and types in response to the evolving market to support the university’s mission and goals.
  • Support content needs and updates for the Office of Enrollment Management website and the Registrar’s Office website.
  • Ensure that all OEM content is on-brand according to university guidelines; is consistent in style, quality and tone of voice; and is optimized for the user experience (relevant, timely, useful).
  • Ensure the integrity, compliance, and accuracy of all content through excellent proofreading, sound editorial judgment, and stellar editing skills.
  • Work collaboratively with the academic and student support units on campus to coordinate messages, timing, and channels for the best overall user experience and brand representation.
  • Maintain knowledge of financial aid program regulations, policies and guidelines on published information.
  • Serve on weekly OFA Delivery Team as communications liaison.
  • Collaborates with financial aid staff to create surveys for Cost of Attendance student budgets, customer service assessments and other areas as requested.
  • Prepares executive speeches and collaborates on presentations for the OEM leadership team and directors.
  • May assist with communication and content development for diversity, equity and inclusion efforts and/or other special projects.
  • Other duties as assigned.

Required Qualifications*

  • Bachelor’s degree in journalism, English, communications, or other related liberal arts field.
  • At least 5-8 years of progressive work experience in public relations, marketing, or professional writing/storytelling, serving a majority of that time in a marketing communications function.
  • Outstanding writing, proofreading and editing skills with proven ability to create both rational and emotional content that engages a variety of audiences on relevant topics.
  • Outstanding attention to detail.
  • Ability to communicate complex and nuanced information in a simple, compelling way, using an understanding of information hierarchy and sound editorial judgment.
  • Ability to build productive relationships with staff, students, and faculty.
  • Demonstrated ability to juggle multiple projects and meet tight deadlines with initiative.
  • The emotional intelligence to handle interpersonal relationships judiciously and empathetically, and the trustworthiness to handle projects and work matters independently and confidentially.
  • Working knowledge of Microsoft Office products, especially Word, PowerPoint, and Excel.
  • Working knowledge of Adobe InDesign. Skills with other Creative Cloud products, like Photoshop, a plus.
  • The ability to learn new and emerging technology.

Desired Qualifications*

  • Work experience supporting an accounting function or working in a higher-education setting, specifically in financial aid and/or enrollment management.
  • Demonstrated ability to successfully lead a creative team.
  • Experience with a Content Management System, preferably Drupal and WordPress.
  • Experience with a CRM system, preferably Slate.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.