Digital Media Specialist

Michigan, United States
08 Nov 2018
End of advertisement period
22 Nov 2018
Contract Type
Full Time

How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

Michigan Creative, part of the Office of the Vice President for Communications and Strategic Initiatives, is seeking a Digital Media Specialist. This is an exceptional opportunity to work on one of the most distinguished brands in higher education. This position will be mainly responsible for working with digital marketing platforms to implement and maintain marketing strategies to ensure quality and effectiveness. Other responsibilities include trafficking client assets and managing media buying needs.


  • Media Buying
  • Implement and manage campaigns on a tactical level using paid search, social media, display ads, PPC and/or SEO
  • Manage budgets within tactics and assist with the overall budget management
  • Manage digital content and set up A/B and multivariable testing to increase conversion rate
  • Understand available options and strategies within tactics to meet goals and prove ROI
  • Solid understanding of posting and advertising techniques and methods across all platforms
  • Understand customer segmentations and assist in campaign fulfillment
  • Stay up to date on digital ad trends to help the marketing team improve campaign efficacy

Data Analysis & Tracking

  • Use data to identify opportunities to improve marketing effectiveness
  • Work with analytics team to design media testing and analyze results
  • Assist with trafficking, QA and tagging efforts to ensure data integrity
  • Assist in the collection, analyzing and translation of campaigns or channel performance
  • Assist with the research of website analytics and online visitor behavior to identify areas of opportunity for conversion improvement and keyword targeting
  • Using listening & reporting tools like Crimson Hexagon, Facebook Insights and Google Analytics
  • Assist in data analysis to measure ROI and campaign goals
  • Assist in the development of dashboards to ensure quality, measurable and actionable metrics

Project Management

  • Coordinate with clients, marketing team and creative teams to execute campaigns
  • Assist in the coordination and maintenance of advertising calendars and campaign expenses
  • Track and report on project budgets, status, needs and opportunities

Required Qualifications*

  • Bachelor’s degree in a related field (marketing, digital advertising, etc.) preferred
  • Minimum of 1-year experience in the field of marketing or advertising, or an equivalent combination of education and experience
  • Certification in Google AdWords and Google Analytics preferred
  • SEO/SEM training preferred
  • Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
  • Excellent organizational and multitasking skills
  • Ability to compile and analyze data and prepare reports
  • Excellent verbal and written communication skills
  • Strong interpersonal skills

Application Deadline

Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.