Marketing Coordinator

Connecticut, United States
19 Nov 2018
End of advertisement period
19 Jan 2019
Contract Type
Full Time

Position Focus:

The Marketing Coordinator, reporting to the Assistant Director of Marketing and working in conjunction with the Director of Marketing and Innovation, will support the marketing team in development and execution of marketing projects for Yale School of Management Executive Education. With guidance from Assistant Director of Marketing, support the timely compilation, production and distribution of marketing and communications assets. Assets include materials like marketing emails, website copy, and invitations to webinars, brochures or faculty bios. Coordinate translation as needed. Execute social media efforts through hands-on understanding of evolving social media technologies and best practices. Working with Assistant Director of Marketing, research and develop creative appropriate ways for Executive Education to connect with key audiences. As directed by Assistant Director of Marketing, monitor marketing automation platforms (e.g., Pardot) including upkeep of schedules and creative assets to help develop and nurture marketing prospects. In coordination with IT and the sales and marketing team, ensure that all prospect and participant records are accurate and up-to-date. With guidance from marketing team, maintain and enhance marketing metrics dashboards, including data from various sources. Work closely with the marketing team to conduct marketing, competitive, trend and consumer research to continuously improve marketing and program development. Work with marketing team to explore new technologies to improve executive programs delivery and marketing. Contribute to the development and improvement of innovations and marketing that will improve customer satisfaction, marketing effectiveness, and operational efficiency. Develop strong working relationships with the university, vendors, international stakeholders, faculty, and clients. Develop and maintain positive rapport with executive programs staff. As directed by the Assistant Director of Marketing, improve and systematize documented operating processes and administrative protocols of the department and work to ensure compliance with school and university policies. Other projects as assigned.

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Essential Duties

  1. Oversees and coordinates program activities. Establishes, selects, implements, and coordinates administrative functions, procedures, and systems.
  2. Based on knowledge of and experience with program activities, objectives and staff, serves as principal source of information on policies, procedures, programs and office activities. Establishes and maintains professional relationships with internal and external contacts.
  3. Processes and monitors expenses and ensures adherence to budgetary guidelines. Prepares budget drafts based on existing budgets. May oversee, coordinate and/or complete applications and materials needed for grant submission.
  4. Composes substantive correspondence and written material. Determines sources of data. Compiles, synthesizes and manipulates data. Summarizes findings and writes, produces and distributes reports or portions of reports. May create simple databases.
  5. Provides editorial support for a journal/publication. Proofreads and edits material for grammatical and factual accuracy. Tracks copy through various editing and production stages. Communicates with authors, printers, and others concerned with published work.
  6. Oversees, instructs, and coordinates activities of support staff.
  7. Ensure compliance with University, Federal, and State guidelines, rules, and regulations.
  8. May perform other duties as assigned.

Required Education and Experience

Six years of related work experience, four of them in the same job family at the next lower level and a high school level education; or four years of related work experience and an Associate degree; or little or no work experience and a Bachelor degree in a related field; or an equivalent combination of experience and education.

Required Skill/Ability 1:

Proficiency with Windows and Microsoft Applications: Outlook, Word, Excel and PowerPoint, and content management systems, e.g., Drupal. Ability to flex schedule to work nights and weekends as required for programs.

Required Skill/Ability 2:

Proficiency with existing social media tools, including Twitter and LinkedIn, and social media analytics. Passion for building brands through excellence and innovation.

Required Skill/Ability 3:

Superior interpersonal skills to interact effectively, coordinate across teams, and represent the school well with participants, faculty, administrators, and corporate contacts. Excellent written and oral communications skills.

Required Skill/Ability 4:

Possesses a positive and can-do attitude that supports the mission of the school. Proven ability to work successfully in a fast-paced and changing environment. A team player who works well with other members of the staff.

Required Skill/Ability 5:

Proven organizational skills, including the ability to organize and manage multiple projects and processes simultaneously. Excellent project and time management skills. Ability to learn quickly and respond to shifting priorities.

Preferred Education, Experience and Skills:

Experience with email automation and client relationship management software. Experience managing major corporate client relationships and/or events, managing multiple projects simultaneously, and facilitating the delivery of world-class service. Global orientation, experience working across countries and regions, and fluency in more than one language.

Weekend Hours Required: Occasional

Evening Hours Required: Occasional

Drug Screen: No

Health Screening: No

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Please visit for additional information on the background check requirements and process.

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

Affirmative Action Statement:

Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University’s Title IX Coordinator, at, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email:

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