Social Media Specialist

Maryland, United States
31 Oct 2018
End of advertisement period
31 Dec 2018
Contract Type
Full Time

Role/Level/Range: ATP/03/PB 
Starting Salary Range: $43,101-$59,202
Employee group: Full Time 
Schedule: Mon-Frid/9-5 
Exempt Status: Exempt ​​​​​​​ 
Location: 1001 E. Fayette Street 
Department name: 10003110-SOM Ped Bay Bayview Pediatric Unit 
Personnel area: School of Medicine

Social Media Specialist is responsible for creating and managing the bureau's digital and print communications programs. This includes managing our websites, social media presence, e-newsletters, and printed collateral. They will be responsible for overall strategy and continual assessment of the effectiveness of all digital outreach strategies and initiatives. The position includes an opportunity to learn about media outreach, human-centered design, and event management depending on candidate interest.

Specific Duties/Responsibilities:

  • Web Communications and Social Media 65%
  • Work on a multidisciplinary team of public health specialists, designers, community activists and advocates to integrate our presence and participation on social media, with an emphasis on audience engagement and growth
  • Devise and execute targeted online communications campaigns for all our prevention and care initiatives
  • Regularly update and maintain website content 
  • Produce monthly e-newsletter and online news content
  • Help manage contacts database in partnership with all our programs
  • Manage external vendor relationships related to digital communications
  • Branded Materials 30%
  • Manage production of all electronic and print outreach materials (including annual reports, membership collateral, branding & logos, health flashcards, and event materials)
  • Oversee photography and video assets, and coordinate vendors as needed for special events
  • Event Production Support 5%
  • Design and execute on-site social media presence
  • Design marketing campaigns to drive attendance at our events and outreaches
  • Manage photography on-site
  • Assist with graphic design needs and manage external graphic design vendors

Minimum qualifications:

Bachelor's degree in related field. Two years related experience. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.

JHU Equivalency Formula: 

30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Preferred qualifications:

3-7 years of experience in communications, including at least two years of digital communications experience

Special knowledge, skills, and abilities:

  • Excellent attention to detail.
  • An interest in health promotion that is stigma-free and inclusive. 

Technical qualifications or specialized certifications:

  • Fluency in social media norms, standards, and metrics. Main presence currently includes Facebook, Instagram, Twitter, Youtube,
  • Vimeo, and Flickr
  • Familiarity with WordPress
  • Familiarity with online CRM software
  • Experience managing a large newsletter database
  • Necessary design skills, including Photoshop and InDesign
  • Familiarity with DSLR photography
  • Familiarity with event production
  • Experience working with members of the media

The successful candidate(s) for this position will be subject to a pre-employment background check.

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at For TTY users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which campus you will work.  Your recruiter will advise accordingly.

During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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