The Marketing Manager for Duke Health and Wellness will be responsible for marketing, sales strategy, and communication for Duke Integrative Medicine, the Duke Diet and Fitness Center and the Duke Health and Fitness Center. Candidate should have an understanding of the health and wellness field, and strong interest in its promotion.
Participate in the development of integrated marketing plans and focus on the implementation and execution of plan tactics within described timelines and budgets.
Develop, plan and implement promotional programs and tactics as defined. Perform other related duties incidental to the work described herein.in project specific marketing plans to meet the business objectives of the department/services the marketing plans support.Maintain a high awareness of the market dynamics and service competition within areas of specific marketing responsibility in order to nimbly recommend plan course corrections,seize emerging opportunities or defend against competitor activity.Maintain and demonstrate a high level of understanding of the services offered in assigned department/services, and how they are differentiated from competition. Provide written and creative direction support, where needed, in the development of collateral materials as identified in marketing plans. Work directly with designers and other creative staff to develop materials that optimally achieve the objectives of the business.Write key messages, value propositions, plan summaries, results summaries, and other marketing communications materials that are centeral to marketing operations.Work as a part of a collaborative team to maximize support for assigned marketing projects.Keep business partners regularly informed of progress related to planned initiatives and collateral material development.
Knowledge, Skills and Abilities N/A
Level Characteristics N/A
Requisition Number 401499377
Duke Entity DUKE NON-HOSPITAL OPERATIONS
Job Code 5271 MARKETING MANAGER
Job Family Level G1
Full Time / Part Time FULL TIME
Regular / Temporary Regular
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex,sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation,creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions:Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
Bachelor's degree in business administration, healthcare administration,marketing, communications or a related field in required.
Four years of related experience in marketing, marketing communication,or communications, with demonstrated experience in driving the implementation of strategic marketing plans and tactics.Work experience should include participation in strategic plan development and expertise in tactics that range from collateral material creation and development, to special event management, to highly targeted, audience-specific initiatives.
Degrees, Licensures, Certifications N/A
Auto req ID 105439BR