Communications and Marketing Manager
Starting Salary Range: Negotiable
Employee group: Full Time
Schedule: M - F
Exempt Status: Exempt
Location: 04-MD:School of Medicine Campus
Department name: 10002959-SOM Oph General Administration
Personnel area: Johns Hopkins University
This is a position within the Wilmer Eye Institute - Johns Hopkins Medicine, which is part of a large, diversified, multi-hospital, tertiary care medical institution with outstanding clinical, teaching and research. The Communications and Martketing Manager will be reporting to the Director of the Wilmer Eye Institute (and Chair of the Department of Ophthalmology) the Marketing & Communications Manager is responsible for the strategic direction, execution, impact assessment, and sustainment of Marketing & Communications (M&C) initiatives on behalf of the Wilmer Eye Institute. This position will work in partnership with the Functional Unit Administrator, the Senior Director of Development, and as needed, members of the administrative leadership team as well as in collaboration with Wilmer executive leadership, the Wilmer Board of Governors, Wilmer faculty, M&C teams across Johns Hopkins Medicine, and even external stakeholders (including consultants, contractors, media outlets, third-party collaborators, and the general public).
The successful candidate will develop and comprehensively manage annual, quarterly, and monthly M&C priorities in the domains of branding, media (print, web-based, social, digital), public relations/outreach, consumer education, and reputation management. The M&C Manager will seek out and act upon all opportunities to improve the visibility, public perception, and rankings of the Wilmer Eye Institute as its designated media representative and brand ambassador. The M&C Manager will design and execute an annual strategic marketing plan that leverages the content of the Institute’s online and digital presence and external messaging. A specific focus of the role is to develop and execute strategy, working closely with a marketing firm if needed, to ensure the Wilmer Eye Institute’s increase in rankings in the U.S. News & World Report and Ophthalmology Times annual surveys. She or he will set and track key performance indicators toward the goal of objectively measuring and validating performance of Wilmer M&C multimedia campaigns. The M&C Manager will also be responsible for developing project-based and annual budget proposals and value-based appropriation of resources.
The successful candidate will provide vision, leadership, policy formulation and development and management of an integrated communications plan to promote and advance the brand, reputation and initiatives of the Wilmer Eye Institute. The primary function of this position is to promote the Wilmer Eye Institute by cultivating recognition of its accomplishments, conveying visibility to its opportunities and successes, and providing context and relevance of its clinical care, academic programs and research across all constituents including potential trainees, referring providers, patients, the Johns Hopkins' university community and peer institutions nationally, and globally.
- Strategic planning and active championing/stewardship of Wilmer M&C initiatives
- Wilmer Eye Institute dedicated digital media infrastructure development, design, and ongoing content creation and management
- Brand management will be a key responsibility (design, best practices, promotion of Wilmer name) and reputation management (e.g. US News & World Report, Ophthalmology Times, resident and fellow surveys, Yelp, Google, HealthGrades; social strategy- Doximity, Facebook, Twitter, LinkedIn, etc.)
- Devises and implements annual Wilmer marketing and communications plan, project prioritization and budget to meet and exceed goals related to tracking return on department investments via participation, readership, open rates and click-throughs for WEI.
- Conduct value analyses as annually for reporting to the Chair and Board as needed.
- Work creatively and collaboratively with WEI academic programs to assist in their outreach efforts as part of a comprehensive communications strategy.
- Oversee content of all printed and electronic marketing communications shared with external and internal audiences, managing publications, newsletters, brochure texts, articles, and seasonal and special communications, including development and strategic oversight of website content and navigation updates.
- Work closely with Senior Development Director to appropriately coordinate efforts to complement philanthropic related communication initiatives and alumni activities and events.
- Contract and manage outside writers as needed.
- Conduct and/or coordinate interviews with faculty, staff and students and others featured in content.
- Draft materials for Chair, create strategies for integrating print, web, and social media.
- Represent WEI on University or JHM committees as necessary, including JHM Corporate Communications, serving as the liaison to promote the Institute through press releases (interfacing with JHM media relations), articles, media, calendar listings, and story ideas for university, hospital and system wide publications, such as biannual Hopkins Magazine and weekly HUB.
- Assist with the planning and implementation, including staffing of projects, programs, and events, as needed or requested.
- Supervision of & goal-setting for Marketing & Outreach Manager (current Communications Associate) & Web Content Specialist
- Perform other duties as required.
- Internal: JHM Corporate Communications media relations, web services and leadership and various other departments and divisions in the School of Medicine and JHH.
- Provides direct and/or dotted line supervision of department(s) administrative staff, which includes: Communications Associate, Web Content Specialist, and other related positions.
- Bachelor’s degree in a related field with 5 years of related experience required.
- Master's preferred.
- Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
JHU Equivalency Formula:
30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Special knowledge, skills, and abilities:
- Excellent proven writing, oral communication, and editing abilities as well as the ability to mockup and communicate design concepts;
- Must demonstrate critical thinking skills;
- Highly detail oriented;
- Strong organizational skills and initiative;
- Ability to set priorities for themselves and others effectively, as well as work on multiple projects simultaneously;
- Strong analytical and problem solving skills;
- Ability to work independently as well as manage teams and projects within teams, including working with others in a consulting capacity.
- Ability to develop measurements to analyze efficiency and success of programs, and implement effective, strategic improvements where needed.
- First-hand experience with brand management and healthcare marketing and communications strategy/management.
- Experience and working knowledge of web page design, content management tools.
- Familiar with social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn) and social media reporting (analyzing organic and paid performance).
- Knowledge of interactive web features including survey, video, audio, and animation components.
- Proficiency with web- and paper-oriented design tools such as Adobe products (Illustrator, lnDesign, Photoshop Acrobat), and Microsoft products (Word, Excel, PowerPoint), and understanding of cloud-based applications such as Basecamp, MailChimp and Eventbrite.
- Must have an openness to learn new software and database programs.
- Strong interpersonal skills, with a high degree of professionalism and the ability to exercise good judgment, diplomacy, and discretion, with diverse populations and situations.
- Excellent consulting and negotiation skills to be able to provide appropriate counsel, advice and work in partnership with management and staff on human resources matters as well as to facilitate and negotiate conflict resolution.
- Demonstrates organizational development and change management skills, highly capable of working with different leadership styles, diverse and/or complex organizational issues and structures.
- Demonstrates thorough knowledge and understanding of the university, its history, culture, organizational structure and units, decision making process, policies and programs.
- Demonstrated ability to initiate, develop and implement a wide range of human resources programs independently and in collaboration with other HR professionals.
Specific physical requirements for the job:
- Must be willing and able to travel locally and overnight occasionally. Must be available to work evenings and weekends as needed.
- Must be able to lift up to 50 lbs. for short distances.
- Must be able to maneuver public transportation and/or transport oneself to various off-site locations.
- Must be able to sit or stand for one to three hours.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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