Digital Marketing Executive – PPC and Paid Social
About Arden University
At Arden University our vision is to make education more accessible, engaging and beneficial to people everywhere. 2018 will be an exciting year for the University as we continue with our transformation and development programme, driving an industry-leading learner experience and further developing our innovative ‘compressed-blended’ full time degrees across 5 campus locations.
We are a values driven organisation, and in line with our values of supportiveness, integrity, innovation and ownership, we want to make sure that each of our study centres is delivering an outstanding student experience that is completely aligned to our brand promise, whilst providing a tailored and personalised experience reflective of the local needs and culture of the student and staff profile. We pride ourselves on the relationships we build with our students and the importance our staff across the organisation place on supporting students to realise their potential. We recognise that the pressures of people’s hectic, modern lives often means our students are constrained - by location, cost, family/caring commitments or simply time. By making our degrees, masters and MBA programmes available through both online distance learning and flexible on-campus ‘blended’ study, we have been able to support students ranging from 18 to 80 years old to achieve their ambitions and benefit from Higher Education.
Vacancy: Digital Marketing Executive – PPC and Paid Social
Reporting to the Paid Digital Manager, you will own, manage and execute key paid campaigns across several channels including Google, Bing and Facebook. You will have responsibility for the performance of these campaigns including the user journey with a focus on landing pages, remarketing and conversion. Experience of measuring success utilising tools such as Google Analytics, Adwords and Business Manager is key for this role.
You will work alongside external agencies to ensure campaigns meet best practice, align to objectives and deliver significant return on investment. You will be able to analyse performance and translate anecdotal or qualitative data to apply to digital campaigns. Furthermore, you will be able to communicate and report on performance of campaigns to stakeholders across the business.
Experience of working within a digital marketing agency or client, with at least two years’ experience of technical PPC and paid social is very important for this role. You will be confident in working independently whilst ensuring integration of digital media best practise across the marketing function and be able to hit the ground running using common digital tools such as Google Analytics. You will be the go to person for latest trends and developments in paid digital to ensure the organisation retains a competitive advantage.
You will have a passion for digital marketing and be keen expand your knowledge further. You will seek excellence in everything you do, with a high attention to detail and a test and learn attitude. You will be able to communicate at different levels and have at least 2 years experience working in a digital environment with knowledge of paid search and paid social campaigns.
You will have an affinity for numbers alongside a strong analytical skill-set and you must be able to analyse raw data, draw conclusions and action recommendations as needed, including strong excel skills.
You will have determination and drive, always looking to innovate and learn.
To apply, send your CV with covering letter to firstname.lastname@example.org