Marketing and Communications Specialist
Under the guidance of the Director of Pre-Collegiate Programs, the Marketing and Communications Specialist develops, coordinates and implements marketing initiatives and communication efforts to meet business objectives for the programs offered by Stanford Pre-Collegiate Studies (SPCS).
Stanford Pre-Collegiate Studies (SPCS) is an innovative center for pre-collegiate education committed to Stanford’s ideals of academic excellence and respect for diversity of backgrounds and experiences. SPCS bring together intellectually curious students from around the world in engaging learning communities, designed to foster critical thinking, promote personal growth, and inspire dedication to lifelong learning in the next generation of global citizens.
SPCS residential summer programs include the Pre-Collegiate Summer Institutes, the Summer Humanities Institute, the Summer Arts Institute, the Stanford University Mathematics Camp, Stanford Medical Youth Science Program, Stanford AI4ALL, Pre-Collegiate International Institutes, and others, all together hosting over 2000 high school students on the Stanford campus each summer. Additionally, SPCS offers enrichment programs on the Stanford campus for local students during the school year including the Stanford Math, Science and Humanities Circles.
SPCS takes pride in innovative and engaging programs, and an energetic, collaborative and inclusive workplace. For more information, please see https://spcs.stanford.edu/
**Please note that this position will move to Stanford’s new Redwood City Campus in 2019** https://redwoodcity.stanford.edu/
Recommend and execute marketing strategies to meet business objectives.
- Collaborate with SPCS program and functional teams to develop and recommend marketing strategies, and execute marketing plans approved by the Director of Pre-Collegiate Programs.
- Comprehensively assess existing marketing approaches, review and research marketing trends in pre-collegiate education, and develop overarching marketing strategies that include websites, social media, print and direct marketing. Work with organizations to reach prospective students that match SPCS target populations. Recommend marketing strategies to increase demand (especially in programs where stronger applicant pools are needed) and to reach diverse academically talented, intellectually curious, pre-college students.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
- Build and operationalize marketing plans for Summer Institutes, Arts and Humanities Institutes, Diversity Outreach/ STEM programs, International programs, and Math, Science and Humanities Circles. Adapt all marketing efforts (websites, social media, print and direct marketing) to program timelines in order to draw applicants according to the programs’ admissions cycles.
- Collaborate with Directors of Diversity and International Programs, and the Associate Directors of Residential Education, Academic Programs, and Operations to ensure marketing strategies match programmatic needs. Provide training to program staff on SPCS marketing and communication efforts.
- Manage vendors/consultant relations, for example for web and graphic design and content production and editing, to execute these strategies.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
- Print materials include the SPCS Program Guide, trifold, employment flyers, and digital media marketing includes websites, email drip campaigns, Facebook, and others. Also account for the need to tailor marketing needs for specific SPCS Programs.
Oversee design and production of marketing materials from inception to deployment.
- This includes designing and producing marketing materials for SPCS Programs including websites, Program Guide, flyers, and other marketing and communication materials. Contract with vendors and outside consultants as needed to ensure high quality design and production of all materials. Lead the initial design phases of new websites or materials, and manage the maintenance and updating of existing websites and materials according to program schedules. Design and prepare marketing materials including online presentations as well as print materials, for use by program staff at conferences or other events.
Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting. Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
- This includes market research of other pre-collegiate enrichment summer programs, competitive benchmarking of current trends to inform strategic planning and marketing efforts, direction for potential new business lines and prioritization of segments of pre-collegiate populations.
- Evaluate effectiveness of the SPCS marketing plan by quantitative and qualitative methods, and report findings to Director of Pre-Collegiate Programs and other Program Directors. Analyze market trends in the area of addressing needs of diverse intellectually curious, pre-college students using information from website analytics, conversion of referrals, etc.
Plan and execute events to support marketing objectives.
- Develop calendar of marketing and outreach events for all pre-collegiate programs, such as professional conferences or year-round programming, prioritizing events that support marketing objectives.
- Collaborate with the admissions, operations, and program teams to plan and coordinate these events.
Manage project/program budget(s) and coordinate invoice processing.
- Manage marketing budgets with sensitivity to various SPCS program priorities and coordinate invoice process working closely with the operations team
Develop, execute and oversee written communications of moderate complexity, including presentations, speeches, news stories, web content, talking points, and correspondence and social media post.
- This includes development of the content and design of SPCS Programs general communications, with editorial authority to ensure proper and consistent messaging, representative of SPCS and its mission and objectives.
- Formulate communication guidelines for the organization and ensure that all marketing and communications materials are compliant with University guidelines and regulations. Serve as the SPCS liaison to the Stanford offices associated with marketing and communications at the University.
- Synthesize disparate data into unifying themes, and communicate complex ideas in simple, concise, compelling language in a clear and structured style
Prepare content for internal or external newsletters. Understand email and digital content distribution. Assist in developing strategies for brand managements, reputation management and issues management of moderate complexity
- Written communications include presentations, notices to parents and participants of the Pre-Collegiate Programs in website content, talking points, and social media posts (i.e. communications in SPCS program guide, trifold, employment flyers and digital media including email drip campaigns, social media, and other channels.) Prepare content for internal communications/newsletters to Stanford community (staff, faculty, and residential education staff) and external newsletters including the public, SPCS participants and their parents.
* - Other duties may also be assigned
Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
- Previous experience in product, program and/or services marketing.
- Ability to drive cross-functional groups toward a common goal.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Understands how to implement integrated marketing programs across channels including digital and print.
- Experience with market research and data analysis.
- Demonstrated problem solver.
- Excellent written and oral communication and presentation skills.
Certifications and Licenses:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
- Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu