Marketing Specialist, Duke Press

Location
North Carolina, United States
Posted
10 Oct 2018
End of advertisement period
10 Dec 2018
Ref
401489821
Contract Type
Permanent
Hours
Full Time

Duke Univ. Press - Sales and Marketing

Job Description

Duke University Press is seeking a Publicist & Academic Exhibits Coordinator to coordinate social media presence and publicity programs for the Press, and to coordinate journals presence at academic exhibits in order to increase subscription revenue and usage of Duke University Press journals and electronic collections. If interested in applying please submit the University-required electronic application, including your résumé and cover letter, before close of the position AT NOON on Friday, Sept. 21, 2018.

Job Responsibilities

I. Academic Exhibits Program

a. Journals Exhibits Program

  • Manage DUP presence at 80+ conferences per year (including conferences for affiliated societies and individual journals)
  • Maintain exhibit database with contact, shipping, display, and sales information
  • Coordinate table/booth display or participation in joint display
  • Create and produce materials (including program ads, brochures/flyers, postcards, giveaway items, invitations, and posters), working with designer and copy editor
  • Oversee exhibit materials workflow, coordinating with Books Marketing and Journals Production (includes occasional lifting of up to 30 pounds of materials, moving exhibit cases, dismantling and setting up exhibit displays)

b. Management of Journals presence at exhibits planned by books marketing

  • Determine which journals should be sent to books marketing meetings; create order form
  • Oversee exhibit materials workflow, coordinating with Books Marketing and Journals Production
  • Work with Books Advertising Coordinator to place program ads
  • Select journals and journal special issues to be featured in posters, program ads, and events in coordination with departmental marketing plan and Journals Marketing Manager
  • Create and oversee production of materials for exhibits (including program ads, flyers, postcards, giveaway items, invitations, and posters)
  • Work with Books Exhibits Coordinator to plan events in conjunction with or independent from books marketing needs

c. Representation of DUP at academic and trade meetings (one or two per year)

II. Publicity

a. General publicity

  • Identify and pursue publicity opportunities for journals and electronic collections
  • Develop publicity plans and collateral material (e.g. journal special issues, annual pricing launch, and acquisition of new titles, new initiatives)
  • Develop marketing plans and strategy for special projects/new products as needed, working with stakeholders
  • Maintain relationships with and identify publicity outlets
  • Create content for targeted listservs for journal specific and library direct marketing efforts
  • Produce publicity and sales videos in-house or in coordination with outside vendor

b. Social Media Marketing

  • Co-manage social media presence for Duke University Press (Google+, Twitter, Facebook, YouTube, Instagram, and a blog)
  • Create content for social media sites (write copy, obtain images, film and edit interviews with DUP authors and editors)
  • Co-manage social media strategy, including navigation of controversial or sensitive topics

c. Event Planning

  • Plan DUP presence at panels, symposiums, and award ceremonies
  • Oversee and implement 6+ receptions annually
  • Identify and propose opportunities to increase visibility through sponsorship of an event
  • Create and produce materials for the event in coordination with Journals Design

Required Skills: copywriting; project management; time management; Microsoft Office Preferred Skills: social media management; database experience; InDesign software; video-creation software

Requisition Number 401489821
Location Durham
Duke Entity UNIVERSITY
Job Code 1604 MARKETING SPECIALIST
Job Family Level 10 
Exempt/Non-Exempt Exempt
Full Time / Part Time FULL TIME
Regular / Temporary Regular
Shift First/Day

Minimum Qualifications

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gende ridentity, genetic information, national origin, race, religion, sex,sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation,creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions:Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program.

Experience

Work requires one year experience in marketing, advertising, media,promotions, graphic arts, public relations, sales, or other related background to acquire skills necessary to plan, develop and implement marketing strategies in one or more specialty areas.OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Auto req ID

104854BR