Director of Digital Strategy and Services

California, United States
17 Oct 2018
End of advertisement period
17 Dec 2018
Contract Type
Full Time

Note: Not all unique aspects of the job are covered by this job description

About This Role: Reporting to the Director, Digital & Data in the Stanford Alumni Association (SAA) in a newly-combined collaborative digital team, the Director of Digital Strategy and Services (“the Director”) is a dedicated senior web & digital lead for Stanford’s Office of Development (OOD), the philanthropic arm of Stanford University. This role has a dotted-line reporting relationship to the Assistant Vice President for Development in OOD.

Responsible for OOD’s web properties (including, the Director will start this role with the opportunity to lead a major web development effort to overhaul those web properties in a modern, data-driven, Agile, and donor-centric process, in close partnership with internal content teams. As some OOD departments have more resident digital resources than others, this role will also look broadly across OOD as an organizational digital lead for strategic web and other digital transformation opportunities that could bring high impact and ROI to the organization. This role will proactively lead and advocate for a modern and donor-centric user experience as donor UX lead, building a foundation of insights through donor research. And this role will act as a liaison between OOD business program needs and our University IT partners, helping make both small enhancements to current systems and delivery of entirely new systems a reality. The Director manages a team of two (a product manager and a web developer), sits within a larger digital team that manages alumni web, email, data, and UX, and joins a robust community of web and digital professionals across Stanford’s campus.

About You: You are a senior web development professional with wider digital interests and aptitude. You have led one or more large-scale web development efforts to successful conclusion, beyond launch to multiple cycles of iteration, delighting your user base and laser-targeting their true needs. You solved minor and major problems along this process and can speak in detail about those fixes. You’re calm under pressure. You’re familiar with both Agile and waterfall methodologies and know when to use one workflow over the other. You have leveraged APIs and modern identity management systems in the design and implementation of your projects. You have strong knowledge of full-stack JavaScript and LAMP-stack approaches to web development, and can discuss the pros and cons of each. You have some familiarity with Drupal 8, WordPress, or other content management systems, and have some experience integrating your products with back-end enterprise systems like Salesforce or Marketo. You have some experience working with Google Analytics and general knowledge of website data analytics best practices. You have experience or aptitude in organizational digital strategy, and bring ideas that drive organizational digital innovation with measurable results. You are proactive and vigilant with data, using metrics and analytics to drive strategic decisions and recommendations. You are well-versed in modern UX trends and can deftly advocate for the user across complex organizations, and deliver results. You are passionate about the web, making it accessible for all (WCAG 2.0 AA), are fluent in GDPR and its implications, and have delivered projects with optimal security and performance. Perhaps you’ve worked at a large company running web development projects, or a web development agency building great digital experiences for clients. Either way, you bring both leadership and hands-on web experience. You bring a passion for the web that is matched only by your passion for your users.

Your responsibilities will include:

  • Major web development projects to overhaul OOD’s current web properties
  • Serve as OOD’s organizational digital lead, finding high impact, high-ROI web and other digital opportunities across OOD that are currently unresourced, and prioritizing those, and implementing the front-runners as project lead.
  • Serving as the lead for all donor UX, understanding the needs and challenges of our donors, making continuous improvements over time, and acting as an internal advocate for users in all projects.
  • Building strong relationships with our University IT and other campus partners: navigating internal processes to realize small-scale and large-scale IT enhancements for OOD departments; vetting data security and policy issues; securing approvals; complying with university-wide policy (e.g., WCAG 2.0 AA and GDPR compliance).
  • Engage, evaluate, select, and manage web development vendor and agency relationships.
  • Play a key role in helping to lead and manage ADAPT (Alumni and Development Platform Transformation), SAA and OOD’s multi-year project to convert the existing alumni and donor database and implement a new technology platform that builds on a Salesforce CRM.
  • Ensure compliance with university policy and federal and state regulations.
  • Evaluate and assess metrics and program effectiveness; review trends and monitor proactively; facilitate data-driven decision-making across the organization.
  • Participate in in cross-campus networks and workgroups, helping to establish Stanford-wide best practices, policies, and processes. 
  • Manage and work as part of a small digital team that provides strategic partnership for internal client groups, advising on effective digital strategies to meet various OOD programs’ short-term goals (e.g., emails, landing pages) and longer-term goals, and frequently takes the lead in developing digital products. In addition to leading, hiring, coaching and evaluating performance of the digital team, work with and leverage other digital and data staff across OOD and SAA. 

* - Other duties may also be assigned

To be successful in this position, you will bring:

  • A bachelor's degree and eight years of increasingly technical work experience, or a combination of education and relevant experience.
  • Proven experience leading large web development projects from inception through successful launch through iterative improvement cycles. 
  • Knowledge of organizational digital strategy and passion for digital innovation.
  • Demonstrated experience leading web development teams, either within an organization or in an agency or development shop context. Proven vendor or client management expertise.
  • Strong knowledge of web technologies (HTML, CSS, JavaScript) and modern web application development (full-stack JavaScript, LAMP stack, native mobile, etc.).
  • UX and UI chops, including knowledge of the WCAG 2.0 AA web accessibility standard embraced by Stanford, and understand tactical implications of GDPR.
  • Knowledge of open source content management (familiarity with Drupal 8 is a plus).
  • Leverage of rich media content (e.g., video, audio, live stream).
  • Experience with data analytics, segmentation, intelligence, and visualization (e.g., Tableau), or strong desire to expand your knowledge in these areas. 
  • Exceptional leadership, customer relationship, consensus building and problem solving skills, and ability to establish effective working relationships in a diverse environment.
  • Demonstrated ability to manage multiple, concurrent projects.
  • Ability to work well under pressure with multiple projects in a highly collaborative environment. 
  • Proven track record leading cross-functional and cross-departmental teams to achieve significant goals. 
  • Excellent leadership, team building, organizational and communication (written and verbal), and relationship building skills; the ability to lead through influence.
  • Demonstrated ability to lead, motivate, and develop staff.
  • Open, can-do, positive, collaborative, results oriented attitude a must. 
  • Knowledge of Stanford and/or its alumni and donor database is a plus. 
  • Familiarity with digital fundraising trends and techniques is a plus.
  • Previous hands-on developer experience is a plus.

Why Stanford for you:
Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

  • Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
  • A caring culture. We provide excellent retirement plans, generous time-off, and family care resources.
  • A healthier you. Climb our rock wall, swim in our Olympic-sized pool, or choose from hundreds of health and fitness classes at our world-class exercise facilities. We also provide highly competitive health care benefits.
  • Discovery and fun. Stroll through historic sculptures, trails and museums.
  • Enviable resources. Enjoy free commute programs, ridesharing incentives, discounts and more!