Stanford Live is Stanford University’s professional performing arts presenter. With its main home in Bing Concert Hall and landmark venues across campus—including the soon-to-reopen Frost Amphitheater—Stanford Live presents a wide range of the finest performances from around the world fostering a vibrant learning community and providing distinctive experiences through the performing arts.
Stanford Live is looking for a Marketing Manager to join the team. If you have a passion for live performance, strategic challenges, connecting with surrounding communities, strong creative intuition, and keen interest in building your marketing skills, this position is for you!
Critical to the success of this position is the development of strong working relationships with the Marketing and Communications team as well as the ticketing and operations team. The Marketing Manager will report to the Assistant Director of Marketing.
Note: Not all unique aspects of the job are covered by this job description.
With minimal supervision by the Assistant Director of Marketing, the Marketing Manager participates in the development and implementation of marketing initiatives, enabling programs, services, events, and/or products to meet business objectives. Support cross-functional collaboration across the organization and across the community.
- Execute marketing strategies to meet business objectives.
- Implements marketing plans/programs to meet business objectives, including collaboration with internal stakeholders, vendor partners, and community partners.
- Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e. web, print, email).
- Provide project management assistance in design and production of marketing materials.
- Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
- Assess market opportunities and track market trends.
- Help plan and execute events to support marketing objectives.
- Attend Stanford Live events as needed to generate content for digital channels.
- Coordinate with vendors/consultants on specific projects.
- Assist with product/program budgets and coordinating vendor estimates and invoice processing.
* - Other duties may also be assigned
Education & Experience:
- Bachelor's degree and minimum two years of relevant experience, or a combination of education and relevant experience, required.
Knowledge, Skills and Abilities:
- Previous experience in product, program, and/or services marketing.
- Ability to work independently to meet expected deadlines and schedules.
- Experience with managing complex projects with multiple stakeholders.
- Knowledge of marketing across channels including digital and print.
- Familiar with market research and data analysis.
- Creative problem solver.
- Excellent oral and written skills.
- Excellent computer skills are required. Candidates should be proficient with: Microsoft Office (Word, Excel, and PowerPoint); email programs.
- Candidates should be familiar with and comfortable using Adobe Photoshop; basic HTML; and social media platforms.
- Ability to lift/carry up to 30 pounds.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Constantly perform desk-based computer tasks.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
- Evenings and weekends as needed.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with community organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.