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Campaign Operations Manager

Employer
DYSON INSTITUTE OF ENGINEERING AND TECHNOLOGY
Location
Malmesbury
Closing date
19 Nov 2021

About the role

Primary responsibilities of this role include:

  • Manage the operations that enable delivery of the global owner communications strategy, aligning with the Global Owner Campaigns Manager and Head of Owner Experience
  • Working collaboratively with experience designers and data teams to enable execution of personalised journeys in owner communication platforms
  • Defining and upholding workflows and processes that ensure the delivery of high-quality owner communications, with a clear focus on measurement & analytics
  • Providing ongoing support, training and guidance to x27 markets who execute owner communications
  • Building, testing, QA-ing automated owner journey flows and providing templates/training/guidance to facilitate journey execution by markets
  • Collaborating closely with IT, data teams and analysts to optimise owner data needed for personalised owner communications
  • Continually working towards more integrated and effective delivery processes to drive higher levels of personalisation in owner communications
  • Create and maintain knowledge base across key platforms (Selligent Message Studio, SalesForce Marketing Cloud)
  • Driving innovation in owner experiences & journeys, unlocking existing platform capability or partnering with new vendors

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