Campaign Operations Manager
- Employer
- DYSON INSTITUTE OF ENGINEERING AND TECHNOLOGY
- Location
- Malmesbury
- Closing date
- 19 Nov 2021
View more
- Academic Discipline
- Communication & Media Studies, Social Sciences
- Job Type
- Professional Services, Marketing & Communications
- Contract Type
- Permanent
- Hours
- Full Time
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About the role
Primary responsibilities of this role include:
- Manage the operations that enable delivery of the global owner communications strategy, aligning with the Global Owner Campaigns Manager and Head of Owner Experience
- Working collaboratively with experience designers and data teams to enable execution of personalised journeys in owner communication platforms
- Defining and upholding workflows and processes that ensure the delivery of high-quality owner communications, with a clear focus on measurement & analytics
- Providing ongoing support, training and guidance to x27 markets who execute owner communications
- Building, testing, QA-ing automated owner journey flows and providing templates/training/guidance to facilitate journey execution by markets
- Collaborating closely with IT, data teams and analysts to optimise owner data needed for personalised owner communications
- Continually working towards more integrated and effective delivery processes to drive higher levels of personalisation in owner communications
- Create and maintain knowledge base across key platforms (Selligent Message Studio, SalesForce Marketing Cloud)
- Driving innovation in owner experiences & journeys, unlocking existing platform capability or partnering with new vendors
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