Research Assistant (Gendered Alcohol Marketing)

Liverpool, Merseyside (GB)
£22,417 - £26,715 pro rata per annum
Nov 10, 2020
End of advertisement period
Dec 07, 2020
Academic Discipline
Social Sciences, Sociology
Contract Type
Fixed Term
Full Time

Research Assistant (Gendered Alcohol Marketing) – 0.5 FTE fixed term for 23 months
£22,417 - £26,715 pro rata per annum - Maximum starting salary £22,417 pro rata per annum
Vacancy Reference: 3043

An opportunity has arisen for an enthusiastic person to work on an Economic and Social Research Council funded project which explores the nature, creation, impact and regulation of gendered alcohol brand and nightlife marketing in the age of ‘contemporary feminism’. 

The research aims to improve our understanding of how such marketing affects alcohol use, and experiences of the night-time economy, with the aim of engaging with key stakeholders (e.g. young people, NGOs, policy makers, industry) to help make venues healthier, safer, and more inclusive. It will examine the gendered nature of alcohol brand and nightlife industry marketing and how this has changed in recent years as a result of the re-emergence of feminism(s), and the increasing use of ‘cause marketing’ by brands. 

The study comprises interrelated work packages, including analysis of marketing content and public interactions with such content, focus groups with young men and women, interviews with those working in marketing and its regulation, and nightlife industries. Alongside more traditional research outputs (e.g. publications, conference presentation), creative participatory methods will also be used to disseminate the research findings. 

We are looking to recruit a highly motivated person, who can demonstrate critical thinking skills and knowledge on alcohol marketing practices, and current debates in feminist thought and gender studies. Experience in conducting qualitative research such as interviews is essential. The position is suited to an individual who is keen to gain further experience in undertaking qualitative research into the health impacts of consumer culture from a multi-disciplinary perspective (ie public health, gender studies, sociology). Experience of working with and recruiting hard to reach groups (eg LGBTQA) would be advantageous. An interest and experience in producing creative outputs would also be useful for his role. 

The post will be based in Liverpool and will commence in January 2021.

For an informal discussion particularly regarding research skills required and the nature of the work, please contact Dr Amanda Atkinson (

LJMU is an equal opportunities employer and welcome applicants from all background and communities irrespective of age, transgender status, disability, gender, sexual orientation, ethnicity and religion or belief.  All our appointments are made on merit.

Closing date: 7th December 2020

For further information about this vacancy and to apply online please click Apply below.