Head of Market Insight and Product Development
- Employer
- LANCASTER UNIVERSITY
- Location
- Lancaster, Lancashire
- Salary
- £43,434 to £50,296
- Closing date
- 17 Oct 2021
View more
- Job Type
- Senior Management & Heads of Department, Heads of department / Chairs of department, Professional Services, Marketing & Communications
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
Head of Market Insight and Product Development
Marketing
Salary: £43,434 to £50,296
Closing Date: Sunday 17 October 2021
Interview Date: To be confirmed
Reference: A3529
As Head of Market Insight and Product Development, you will join a team of marketing and recruitment professionals tasked with attracting and converting high-calibre applicants to Lancaster University from across the globe. Reporting directly to the Head of Marketing, you will lead on consumer insight, data intelligence, along with product and systems development within the student recruitment and marketing remit.
We are looking for an experienced leader who is able to build strong and effective working relationships with colleagues and stakeholders, ensuring that a customer-focused and evidence-led approach drives, and is catalyst for, communications, reputation and marketing decisions.
You should have experience of managing people and data driven projects within higher education or another large-scale organisation, along with a good track record of motivating and leading others towards shared objectives, ensuring that all activity has the student at the heart of its focus.
Being able to analyse and present complex datasets to senior colleagues is a key element of this role. You will have excellent communication skills and be able to manage priorities effectively by planning, implementing and evaluating activity against the University’s strategic goals.
This opportunity is offered as a full-time indefinite role, though flexible arrangements may be considered. This senior role is offered on a blended work schedule with home working predominant but with a minimum of one day a week working with the wider team on our Lancaster Campus.
Informal enquiries may be made to Charlotte Wilson, Head of Marketing – charlotte.wilson@lancaster.c.uka
We welcome applications from people in all diversity groups.
Company
Student Wellbeing Services are looking for a highly motivated and organised person for the role of Digital Transition Officer within the Transitions team.
You will contribute to the digital development and co-ordination of a broad package of pre- and post-entry student support programmes, events and services. Support will be focused on improving the transition to University and the student experience of specific Widening Participation (WP) groups including disabled students and mature students. You will need experience of developing on-line training or support, and of developing and designing attractive web content. You will need the ability to work independently as well as the skills to collaborate with colleagues to develop effective schemes and services.You should have experience of collection and analysing data, as well as excellent organisation and problem solving skills and the ability to work to tight deadlines.
You will need to be able to communicate and work with a wide variety of people including students, staff, parents, external organisations and colleagues within Student and Education Services. You should have experience of preparing written reports and the ability to present evaluation data in a meaningful way for a variety of audiences. Knowledge and understanding of disability would be an advantage. Occasionally working out of normal office hours including evening and weekends will be required.
Please note: previous applicants need not apply.
This is a fixed-term, full-time post until the end of July 2020 (with the possibility of further extension).
We welcome applications from people in all diversity groups.
- Mini-site
- LANCASTER UNIVERSITY
- Telephone
- +(44)0152465201
- Location
-
BAILRIGG
LANCASTER
LANCASHIRE
LA1 4YW
GB
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