Job Profile Marketing - Audience
Contract Type Permanent

Job Purpose

Be the source of all knowledge as you create and implement an effective marketing strategy – utilising key insights to connect law audiences with products and services designed to meet their exact needs. Enhancing our customer journey understanding and building a deep understanding of our law audiences, products and the legal sector, you’ll be the driving force behind customer-led initiatives to further define BPP’s features and benefits.

Key Responsibilities:

• Continually using data and insight to develop a solid understanding of the motivations and barriers for our law audiences
• Enhancing our customer journey understanding to drive better experiences and profitability
• Working with colleagues across our sales and marketing team to engage our customers in the right next best action
• Implementing initiatives that will increase conversion at each stage in the buying cycle
• Undertaking proactive research to develop knowledge of each law audience
• Undertaking regular competitor analysis and benchmarking
• Formalising anecdotal feedback and action improvements
• Using audience and market insights to inform product and service offering
• Bridging short-term execution and long-term vision

Department Marketing - Customer Insight
Vacancy location UK, North West, Manchester St James's

Candidate Criteria

• Solid experience at a senior level in a complex organisation
• Strong background of working across multiple customer groups and product lines
• Demonstrate past examples of utilising customer insight to inform strategy
• Ability to always act with integrity and credibility
• Excellent at prioritising, multi-tasking, and working well under pressure
• Great communication skills – both verbal and written
• Strong organisational skills
• Ability to work autonomously

Employment Details

Contract Hours 37.50
FTE 1.00
Salary Up to £50,000 dependent on experience