Head of Marketing, MBA, EMBA, DBA
School/Department School of Management
Based at Cranfield Campus, Cranfield, Bedfordshire
Hours of work 37 hours per week, normally worked Monday to Friday. Flexible working will be actively considered.
Contract type Permanent
Salary Full time starting salary is normally in the range of £53,205 to £59,302 per annum with potential progression up to £74,126 per annum
Apply by 23/05/2021
Cranfield University’s world-class expertise, large-scale facilities and unrivalled industry partnerships is creating leaders in technology and management globally. Learn more about Cranfield and our unique impact here.
About Cranfield School of Management
Cranfield School of Management (SoM) has long been recognised as one of the most established and most prestigious business schools in the UK, with over 50 years’ experience of educating business leaders. SoM is a Financial Times’ top school and is triple accredited by EQUIS, AMBA and AACSB. We are known for our excellence in leadership development, its deep-rooted relationships with organisations of all kinds, and its focus on transforming learning and research into improved management practice. We are uniquely placed to connect technology and leadership. Our contribution to global innovation is world-leading; changing the way society thinks, works and learns.
Visit the Cranfield website to learn more about the School’s current research activities, taught programmes and impact: Learn more about SOM.
About the Role
This role sits within the Marketing and Partnerships team within the School of Management. This team is responsible for three key areas of activity:
Marketing for our executive award bearing programmes Master of Business Administration (MBA), Executive Master of Business Administration (EMBA) and Doctor of Business Administration (DBA): full accountability and budgetary responsibility for the end-to-end marketing of our MBA, EMBA and DBA programmes.
Student recruitment and admissions for the MBA, EMBA and DBA: student recruitment, conversion and lead nurturing for each of our cohorts.
Partnerships: covering academic and business partnerships, delivering academic study tours, ownership of school rankings and accreditations.
As we navigate the next chapter within postgraduate education, we are looking to appoint to this newly created role in which the successful candidate will lead the next stage of marketing for our Business School with a particular emphasis on our MBA, EMBA and DBA programmes.
To be appointed this individual will need to be an experienced Marketer with the proven ability to integrate traditional channels with new innovative routes to market and will be someone who can drive an effective and integrated global marketing strategy. Commercially minded, with proven experience in budget management and evaluation, it is essential that the successful candidate has an MBA/degree level qualification or equivalent experience in Management, Leadership, Business or Marketing related subject, can demonstrate the required understanding of the MBA marketing and has the experience of leading a team and working at executive committee level to influence the commercial agenda.
In return, the individual will have exciting opportunities for career development in this key senior position, the opportunity to work with a global team recruiting Executive level students from all over the world in both the B2B and D2C space and the support from peers and School Leadership team as they take this agenda forward.
Our shared, stated values help to define who we are and underpin everything we do: Ambition; Impact; Respect; and Community. Find out more here. We aim to create and maintain a culture in which everyone can work and study together and realise their full potential.
Diversity and Inclusion
Our equal opportunities and diversity monitoring has shown that minority ethnic groups are currently underrepresented within the university and so we actively encourage applications from eligible candidates from these groups.
We actively consider flexible working options such as part-time, compressed or flexible hours and/or an element of homeworking and commit to exploring the possibilities for each role. Find out more here.
How to apply
For an informal discussion about this opportunity, please contact Sarah Hatcher, Director of Strategic Marketing and Partnerships, on (E); Sarah.A.Hatcher@cranfield.ac.uk