Head of UK Student Recruitment and Conversion
Closing Date: Tuesday 02 February 2021
Interview Date: Thursday 11 February 2021
We are looking for a qualified Head of UK Recruitment and Conversion who will lead on the transformation, development, planning and delivery of the end-to-end UK recruitment and conversion experience of our prospective students from the UK. Managing all key stages of our student journey, the post holder will be responsible for all customer facing UK recruitment tactics, lead generation, communication and engagement channels that enable the University of East London to deepen the relationship with its prospects and achieve its ambitious recruitment goals. They will be involved in the digital transformation institutional priority by embedding the CRM and other digital tools across the team and wider directorate.
The Head of UK Student Recruitment and Conversion will be accountable for all KPIs across our prospective student journey, lead on UK recruitment and customer experience strategy and take responsibility for planning, developing and managing a portfolio of recruitment activities aimed at measurably increasing conversion rates and customer satisfaction at all stages of the enquirer and customer journey. They will work together to integrate this delivery across the admissions and outreach and access teams.
This is an exciting opportunity where innovative ideas to develop recruitment tactics and experiences that showcase our brand, and drive enrolments are encouraged. Understanding of a competitive environment, customer needs, digital tools and the ability to work creatively and lead with strategic goals in mind are essential to the recruitment success of the university.
You will experience of leading UK Student Recruitment and Conversion Strategy and knowledge of customer experience management approaches and methodologies used in marketing and sales, incl. management of digital communication and engagement events. You will have knowledge and understanding of mass/marketing-communication / e-mail automation and CRM systems and experience in people management, leading and directing multiple team members in a busy task-oriented environment.
The University of East London is a vibrant and diverse university located in Stratford and Docklands. We are implementing our Vision 2028 strategy to transform our curriculum and partnerships to make a positive difference to student, graduate and community success. Our goal is to become the leading careers-focused, enterprising university in the UK, one which both prepares our students for the jobs of the future and provides the innovation to drive that future sustainably and inclusively.
We also offer a great range of benefits including pension, family friendly policies and an on-site nursery and gym at our Docklands Campus.
A successful external candidate for this position would be employed by UEL Professional Services Ltd, a wholly owned subsidiary of UEL. Employees of UEL Professional Services Ltd work alongside UEL academic colleagues in delivery of UEL’s mission, and UEL Professional Services Ltd will adopt UEL HR policies and procedures in full. Further detail regarding employment benefits can be found at the employee benefits section of our recruitment pages.
CVs without a completed application form will not be accepted.
At UEL we are committed to working together to build a community which values diversity in both our staff and student populations, is representative and inclusive, enabling all to progress and thrive.