Direct Marketing Specialist, Annual Giving Development

Connecticut, United States
Tuesday, 29 December 2020
End of advertisement period
Saturday, 27 February 2021
Contract Type
Full Time

Position Focus:

Working with considerable independence and a keen attention to detail, the direct marketing specialist handles the production process for mass communications of the Yale Alumni Fund and other development partners as needed. Handling several requests simultaneously, the direct marketing specialist coordinates ongoing communications with project initiators and key stakeholders and ensures accuracy of list generation, segmenting counts, and other project details. The direct marketing specialist provides expertise and shares best practices during all steps of the project management process and exercises diplomacy and serves as an active team player when it comes to creating new projects or re-evaluating those that are cyclical. Enthusiastic about creating improved workflow strategies and identifying cost efficiencies, the direct marketing specialist works to enhance existing reports and analyses to inform future direct marketing goals and strategies.

Essential Duties

  1. Participates in setting constituent segmentation strategies and tactics. Creates, streamlines or enhances targeting of constituencies. Performs quality control measures to ensure data integrity. Identifies cost saving options.
  2. Designs, codes, tests, implements and documents complex data queries and reports. Accurately documents projects and processes.
  3. Provides data for mail/email production and phone solicitations.
  4. Plans work, prepares specifications, designs forms and files and output formats. Identifies data requirements. Selects and formats data from the University alumni database.
  5. Schedules workflow. Monitors work in progress and makes schedule changes as necessary. Assists in staff training and new employee on-boarding with regard to data systems and processes.
  6. Manages and prioritizes staff and systems for mail production and reporting.
  7. Identifies target prospect pools as determined by fundraising strategy and initiatives.
  8. Maintains inventory management. Maintains continuous direct communication with service providers.
  9. Ensures ongoing identification and resolution of data quality management issues.
  10. Maintains project budgets. Analyzes response and ROI for each appeal throughout the fiscal year.
  11. May perform other duties as assigned.

Required Education and Experience

Bachelor’s Degree and a minimum of two years of related work experience or an equivalent combination of education and experience.

Required Skill/Ability 1:

Demonstrated strong computer, analytical, and problem-solving skills with outstanding attention to detail required. Excellent planning, prioritizing, and organizational skills. Ablity to function effectively in a deadline oriented setting.

Required Skill/Ability 2:

Desire and ability to work independently, but as a strong member of a team. Ability to interact positively and professionally with staff at various levels across the University.

Required Skill/Ability 3:

Solid verbal and written communication skills.

Required Skill/Ability 4:

Ability to handle confidential information with complete discretion.

Required Skill/Ability 5:

Willingness to work at other University and off-site locations to oversee assembly of materials in preparation for mailings.

Preferred Education, Experience and Skills:

Familiarity with fundraising practices and procedures. Familiarity with data mining, modeling and analysis.

Required Licenses or Certifications

Required License(s) or Certification(s):

Weekend Hours Required?

Evening Hours Required?

Drug Screen

Health Screening

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check.

Please visit for additional information on the background check requirements and process.

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

Affirmative Action Statement:

Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University’s Title IX Coordinator, at, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email:


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