Director, Public Affairs and Marketing Department
- Employer
- TSINGHUA UNIVERSITY
- Location
- Beijing (CN)
- Closing date
- 27 Dec 2019
View more
- Job Type
- Senior Management & Heads of Department, Directors, Professional Services, Marketing & Communications
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
The Public Affairs and Marketing department head is responsible for conducting strategy and planning of the department; establishing or maintaining connections with government, media and organizations; standardizing processes related to foreign affairs; leading crisis management related to public affairs and managing a team.
Direct subordinate positions of Public Affairs Marketing department head includes: International Affairs and Government Relationship Manager, Branding and Marketing Senior Manager.
Responsibilities:
- Produce a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of Schwarzman College.
- Develop a public relations program for Schwarzman College based on its marketing goals. Liaises with other functions, particularly admission and development, in targeting specific markets and developing the public relations strategies to reach these markets.
- Develop media contacts, plans press conferences and other press activities. Acts as the College’s liaison with media to promote good publicity and proactively counteract bad publicity.
- Draw up and implement annual planning, budget and regulation; standardize working process.
- Work closely with New York team to build up strategies, policies, processes and standards on branding and public relations; review and monitor publicized content.
- Standardize and manage College’s process of reception or visa application for VIP guests.
- Expand and maintain cooperative relationships with government, universities and other institutions; improve public awareness and perception of the college, and increase likelihood of prospective candidates to view the College as a top choice among graduate programs.
- Conduct crisis management and strive for support from government, universities and public media in emergent circumstances.
- Build a clear vision and brand equity of Schwartzman College to the target audience.
- Develop communication strategies to effectively promote brand equity of Schwarzman College to the target audiences.
- Effectively manage team dynamics and team members.
Required Qualifications
- Bachelor’s degree and above, and at least ten (10) years public relations and branding experience in the corporate or government; OR, any equivalent combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.
- Evidence of effective bi-lingual fluency (Chinese and English) verbal and written communication skills.
- Excellent ability to do brand promotion and negotiation.
- Excellent ability to network and build relationships.
- Experience in dealing with the public relations aspects of managing public emergencies or crisis events affecting an organization.
- Good leadership and team management experience: be able to lead, manage and build a team effectively.
- Ability to use various methods to coordinate resources, balance the interests of all parties, establish good cooperative relations, and promote multi-win.
- Responsible, problem solver, self-driven, result-oriented and exceptional ability to work under pressure.
- Ability to listen to and understand others, accurately express information, use a variety of means to respond to various communication scenarios and effectively influence others.
Desired Qualifications
- Experience working in the education industry.
- Experience working with employees from diverse and international backgrounds.
- Experience in Microsoft Office Applications (i.e., Word, Excel, Access, Outlook, data query, PowerPoint), and the ability to quickly learn other software and media platforms.
Working Environment
- Ability to work with complex communication and governance.
- Ability to work successfully in a fast-paced and changing environment; strong willingness to learn and to take initiative; the ability to quickly understand and adapt to the rapidly changing environment.
- Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals
To apply:
Please email a cover letter and resume in both English and Mandarin to xinmeng.yan@outlook.com
Company
Tsinghua University, located in the northwestern suburbs of Beijing, was established in 1911 on the site of "Qing Hua Yuan" - a former royal garden of the Qing Dynasty.
As one of China’s most renowned universities, Tsinghua has 19 schools and 55 departments with faculties in science, engineering, humanities, law, medicine, history, philosophy, economics, management, education and art. The University has now over 45,000 students, including 15,600 undergraduates and 29,500 graduate students. More than 60% of the top ten students from 31 provinces, autonomous regions, and municipalities of China have chosen Tsinghua for their undergraduate study. There are more than 2800 international students from 120 nations studying at Tsinghua.
The University has some 3,000 faculty members, including 45 Chinese Academy of Science members,33 Chinese Academy of Engineering members. Tsinghua holds the largest numbers of the Key National Laboratories, of national awards in science and technology, of research funds, and also of the patents authorized over the years.
Tsinghua has also been recognized as one of the top universities in the world. It is ranked 26th in the world (1st in mainland China) in Times Higher Education World Reputation Rankings 2015.
Tsinghua University aimed to become the world-class base for talent cultivation and scientific research. With the rapid development of Tsinghua University and its globalization, more and more significant career opportunities are available to the international talents. Those who are interested in developing more majestic future in China are warmly welcomed.
- Location
-
1 QINQHUAYUAN
BEIJING 100084
CN
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert