Location: International
Closing date: 23/08/2019
Salary: Competitive
Employment type: Permanent
Department: Group Marketing

This role is based in Singapore

Job Purpose:           

• Help assist in developing product, sales, marketing propositions and engagement with audiences through understanding consumer behaviour, choice and buying cycles
• Understand the business strategy of a global, employer-led approach for future growth and what this means for day to day outputs and strategic planning in this role
• Work within a framework for providing relevant and actionable insight relating to markets, competitors and customers, across B2B markets

Key Responsibilities:

Audience insight

• Understand the different buying cycles by audience and their decision making processes, across both credit bearing and non-credit bearing programmes.
• Work with the Insight team and User Experience to build personas for each of the key programmes. Use learnings to identify motivations and barriers in the decision making process.
• Represent the voice of the market through pro-active research to develop knowledge and understanding of each audience - this includes but is not limited to call listening and mystery shopping.
• Use persona insights to create and maintain a 'playbook' of key information for each audience, including motivations and barriers in the decision making process.

Market insight:

• Undertake regular competitor analysis and mystery shopping/ benchmarking to ensure that the team is at the forefront of market changes.
• Assist in assessing market requirements including opportunity size, competitive analysis, target customers and product requirements
• Responsible for owning research for APAC, ensuring insight drives the overall regional strategy.

Commercial acumen:

• Gain a deep understanding of the sales process and business performance for each product, identifying challenges and opportunities to increase conversion where necessary
• Work with the wider department to implement initiatives that will increase conversion at each stage in the buying cycle, including but not limited to events, webinars, automation etc.  
• Use audience and market insight to work with the relevant business area to inform product development strategy.

Compliance:

• Responsible for the accuracy of product information and data in all communications channels
• Develop strong effective working relationships across the team in key areas such as Channel, Content and Customer Insight
• Work with the wider business to undertake and evaluate compliance audits as required
• Work with Product Setup and ensure deployment schedule is accurately reflected across application channels

Knowledge, skills and experience:

The following are considered as essential criteria for this role:

• Digital first mind-set
• Strategic awareness - ability to see the bigger picture
• Commercially focused, results driven with analytical skills
• Ability to respond to decisions in a changing environment and anticipate future needs
• Integrity, credibility and calmness under pressure
• Solid experience of line management as role includes two direct reports
• Excellent communication skills, quickly able to foster powerful relationships with and influence key stakeholders at all levels across the business
• Proven ability to manage multiple projects, deliver on time and within budget.

Marketing Lead - APAC