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Head of Market Analysis and Research

Employer
HERIOT-WATT UNIVERSITY
Location
Edinburgh, United Kingdom
Salary
£50,132–£58,089
Closing date
5 Aug 2019

Job Details

Closing date 5 Aug 2019 23:00 (UK time)
Salary £50,132–£58,089 (Grade 9)
Location Edinburgh
Department Communications, Marketing, Student Recruitment and Admissions Group
Category Professional & Managerial
Status Full Time

About Heriot-Watt University

Heriot-Watt University has five campuses: three in the UK (Edinburgh, Scottish Borders and Orkney), one in Dubai and one in Malaysia. The University offers a highly distinctive range of degree programmes in the specialist areas of science, engineering, design, business and languages.

With a history dating back to 1821, Heriot-Watt University has established a reputation for world-class teaching and practical, leading-edge research, which has made it one of the top UK universities for business and industry. We connect with industry at every level and develop programmes to match their needs – so employers get work-ready industry-fit graduates.

Heriot-Watt is also Scotland's most international university, boasting the largest international student cohort.

We have an established set of values that help us to nurture innovation and leadership, and show our commitment to continuous improvement and development in all our activities.

For full details on our University please view our Careers at Heriot-Watt http://www.hw.ac.uk/about/careers-at-heriot-watt.htm

About our Team        

The Communications, Marketing, Student Recruitment and Admissions Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences.

From award-winning marketing campaigns, global student recruitment activities, and communications that put Heriot-Watt on the global stage, our Group delivers professional services that support the University’s strategic ambitions. We’re on a journey to improve our market awareness, customer insights, and put data at the centre of decision-making for the Group. Our recent marketing awards include:

  • 2018 Herald Higher Education Award: ‘Campaign of the Year’ for Year of Robotics
  • 2018 HEIST Awards - Gold Award ‘Best Marketing Initiative to Promote Research Excellence’
  • 2017 HEIST Awards - Bronze Award ‘Best Marketing Team of the Year’ (awarded for the work of all our M&C teams)

Detailed Description        

The Head of Market Analysis and Research at Heriot-Watt University is an exciting new post – designed to inform, drive and deliver at the heart of the university’s global programme portfolio development and recruitment strategy.

 Reporting directly to the Executive Director Global Marketing, and working with a wide range of senior stakeholders across the University, you will provide a range of management information and business intelligence frameworks and tools to equip faculty and marketing and recruitment staff across our global campus footprint with the insight and foresight they need to deliver portfolio sustainability and growth.

Passionate about data and its power to drive effective decision making and strategy, you will have exceptional analysis, market research and persuading and influencing skills and will work across a matrix of teams collaboratively and with a shared sense of common goals and purpose to drive forward effective strategy for the institution.

The successful candidate will have exceptional knowledge of University sector challenges and opportunities as well as advanced analysis skills utilised in a higher education context. Experienced in the use of both qualitative and quantitative market research methodologies as well as statistical analysis skills, you will be comfortable working independently and with wider virtual teams to deliver individual tasks and wider projects.

You will be strategic in your approach; being able to influence senior decision makers through the ability to unlock the stories behind the data and establish how it should inform strategic decision making. Resilient yet structured in your work, you can work under pressure and to tight deadlines whilst ensuring priorities are aligned to strategic imperatives.

Reporting to: Executive Director Global Marketing and Recruitment
Reporting to post holder: Market Analyst – Malaysia and Dubai x 2

Key duties and responsibilities        

Reporting to the Executive Director of Marketing and Recruitment, the post holder will have a number of key duties and responsibilities:

  • Develop and implementation of a framework for programme/course portfolio review, development and annual health check.
  • Framework for annual pricing, entry requirements and equivalencies review to be delivered in partnership with student recruitment teams
  • Framework and tools to deliver brand tracking – delivered with relevant teams across marketing and communications.
  • Framework and tools to deliver competitor analysis, tracking and monitoring.
  • Co-develop (with Planning team) effective range of Management information dashboards to monitor reputation and recruitment progress.

Key Deliverables

  • Develop and implementation of a framework for programme/course portfolio review, development and annual health check.
  • Framework for annual pricing, entry requirements and equivalencies review to be delivered in partnership with student recruitment teams.
  • Framework and tools to deliver brand tracking – delivered with relevant teams across marketing and communications.
  • Framework and tools to deliver competitor analysis, tracking and monitoring.
  • Co-develop (with Planning team) effective range of Management information dashboards to monitor reputation and recruitment progress.
  • Support Global Marketing and Recruitment team in delivery of Global Marketing metrics dashboards and associated reporting tools.
  • Effective line management of 2 associated Market Analysis posts – located at our Dubai and Malaysia campuses – working closely with respective Heads of Marketing for each campus to agree priorities and key deliverables.
  • Lead presentations and facilitate discussions with University Executive and Court regarding future market positioning and portfolio development.

Education, qualifications and experience

Essential
You will have worked as part of a broad team to deliver wide reaching analysis and be able to provide evidence of its impact at a strategic level. Experience in development of relevant MI and BI tools and dashboards will be key, as will knowledge of the latest reporting tools and their use.

You must be a confident and effective leader, able to influence at the highest level of an organisation. You should hold a degree and ideally a professional qualification in Market Research and/or analysis.

  • In depth knowledge and experience of product portfolio analysis and development
  • Experience of monitoring organisational performance in Higher Education – both reputation and recruitment
  • Able to build strong relationships and shared plans with a wide range of stakeholders
  • Be a self-starter with the ability to successfully manage multiple priorities in a complex, global environment
  • An excellent understanding of the global higher education market
  • Experience of commissioning market research and insight – both qual and quant
  • Experience and evidence of influencing strategy and direction of travel through work with senior leaders
  • Strong understanding of and ability to analyse large volumes of statistical data using relevant tools e.g. SPSS
  • Superlative written and verbal skills as well as strong presentation skills
  • An approach to the role which is resourceful, creative and results oriented with high energy and a positive attitude.

Desirable

You will ideally be working/have worked in higher education and/or have in-depth knowledge and understanding of the environment and current challenges. Experience in a Scottish and/or global higher education environment would be an additional advantage.

Line management experience would be preferred but not essential. An ability to guide and influence the work of others will be important. Experience of working in a global organisation and of data sources from outside of the UK would also be an advantage.

How To Apply        

Applications can be submitted up to midnight (UK time) on Monday 5th August 2019.

This role does not meet the minimum requirements set by UKVI to enable sponsorship of migrant workers. Therefore we cannot progress applications from candidates who require sponsorship to work in the UK. For further information on this please visit the UK Visas and Immigration website: https://www.gov.uk/browse/visas-immigration/work-visas

At Heriot-Watt University we understand that being diverse makes us better which is why we support a culture of respect and equal opportunity, and value diversity at the heart of what we do. We want to increase the diversity of our workplace to underpin a dynamic and creative environment.

We welcome and will consider flexible working patterns e.g. part-time working and job share options.

Use our total rewards calculator: https://www.hw.ac.uk/about/work/total-rewards-calculator.htm to see the value of benefits provided by Heriot-Watt University.

Company

Our culture

Heriot-Watt University is one of the top UK universities for business and industry with an established reputation for world-class teaching and practical, leading-edge research.

The Vision

Heriot-Watt's vision is to be world leading, within all its specialist areas of science, engineering, technology and business.

The Mission

Our mission is to create and exchange knowledge for the benefit of society.
We are committed to attracting the very best staff to help us deliver our ambitions.

Company info
Telephone
+(44)01314495111
Location
RICCARTON
EDINBURGH
MIDLOTHIAN
EH14 4AS
United Kingdom

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