Sports Business and Management

University of Liverpool

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Designed by leading academics at the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, our Sports Business and Management MSc curriculum will help you to cultivate the attributes needed to progress your management career, build your own sports business or thrive within an existing one. 

You will be able to learn how to critically analyse sports organisations’ policies and practices within the dynamic sports business environment, empowering you to make evidence-based decisions. You will also be encouraged to develop as a reflective leader, capable of making key contributions to support sustainable sports organisations.  

Additionally, you will gain insight from the University of Liverpool’s network of experts who are experienced in working with community-level, national and international sports organisations.


Develop your management skills while building your confidence to successfully work within the global business of sport. Designed by experts at the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, this programme will equip you with the confidence and skillset to be a highly effective sports management professional able to strategically influence your organisation.



Study Mode


30 months


Start Date(s)


January 10 2023

May 23 2023

October 10 2023


Course details

This programme consists of the following modules. 

You are required to complete 180 credits to achieve a full Master of Science, 120 credits to achieve the postgraduate diploma (PG Dip), and 60 to achieve the postgraduate certificate (PG Cert).

•    Global Context of Sports Business (15 credits)    
•    Sports Marketing and Sponsorship (15 credits)    
•    Leadership in Sport (15 credits)    
•    Sports Strategy and Governance (15 credits)    
•    Sports Business Analytics (15 credits)    
•    Sports Finance (15 credits)    
•    Sports Operations and Events (15 credits)    
•    Sports Business in Practice (15 credits)    
•    Work-Based Project / Futures Research for Sports Industries (60 credits)

Entry requirements

All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact our admissions team.

Applicants should possess either: 
•    A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or 
•    Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis. 

All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Career outcomes

You will learn from experts from sporting backgrounds, giving you the opportunity to enhance your employability within the global sports business sector. On completion of the programme, you will be well equipped to progress into management roles within the sports business sector.  

Potential career destinations include Sports Agent, Sports Data Analyst, Sports Marketer, Sports PR.

Contact University of Liverpool

+44 (0)151 318 4466

University of Liverpool, Liverpool L69 3BX, United Kingdom
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