Communication and Reputation Management - University of Bedfordshire

The Communication and Reputation Management BSc (Hons) course aims to enable you to develop the necessary skills, knowledge and practice of the marketing communications and public relations. With a good grounding in business and marketing, the course offers students an industry focus in public relations management with exciting employment opportunities across a range of role in both client and agency organisations. This inter-disciplinary course combines key subject areas of business, marketing communications and public relations in a practice oriented way that allows you to develop a deep theoretical understanding and practical knowledge of communications management. • Benefit from a course that opens up career opportunities in corporate communications, internal communications, investor relations and media relations as well as offering access to a wide choice of further study. • Learn essential skills for careers in the marketing communications and public relations industries, in a department with core strengths in these subject areas. • Study areas including: experiential marketing; marketing communications in the digital age, public relations and the media interface, digital communications strategy, public affairs, PR ethics and CSR through a combination of classroom-based learning and ‘live’ project activities.