601–800
2020 世界大学排名
151–200
2019 年轻大学排名
126-150
2019 European Teaching Rankings
All Saints Building, All Saints, Manchester, M15 6BH, United Kingdom

International Business/Marketing - Manchester Metropolitan University

You can study global business issues and combine this with a study of marketing management and communications. Marketing Marketing is all about presenting people, products and ideas to different audiences. The results can be spectacular, creating global brands that become household names and sparking new trends that revolutionise what we do and how we do it. Job roles in the sector can be very varied and combine skills in project management, marketing operations and campaign planning with creative skills such as devising memorable advertising slogans and writing effective media. Our Marketing degrees are delivered at our award-winning Business School and have been developed in close co-operation with practitioners from the industry, who are also actively involved as expert guest lecturers, mentors and placement employers. Our lively and enthusiastic team regularly organise professional lectures with internationally recognised companies such as Bentley Motors, Heineken International, Q-Hotels and Virgin Trains. International Business Recent political and economic developments such as Brexit have ensured that international trade agreements, foreign direct investment and the attractiveness of where a company does business and accesses talent is more important than ever. In the digital age, almost every business operates on the world stage and supplies to multiple countries. In order to compete in this hugely competitive marketplace, graduates need to know how to conduct business overseas and the nuances of doing business in a specific territory. This degree will allow you to gain specialist knowledge in managing people of different cultures and backgrounds, and the political and governing structures of different markets that influence how businesses operate. It will provide you with the business knowledge and cross-cultural management skills you will need in order to develop and maintain international business relationships in often volatile political, cultural and economic environments. We offer four-year routes where you can spend your third year on industrial placement or studying abroad at one of our overseas partner universities.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2019-09-16
  • Location
    Main Site,ManchesterUnited Kingdom