The sports sector is growing at a phenomenal rate and demand for experts to support this burgeoning industry is increasing, creating a flourishing job market for suitably qualified graduates with a BA (Hons) in Sport Business. This programme is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students and external employers and subject specialists. The programme explores a variety of subjects and disciplines including: marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots and elite sport. Employability and enterprise are key elements of this programme. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set. LJMU has links with over 450 different employers in the North West alone and the Sport Business programme work with these employers to develop work placement and project opportunities across all levels of the degree. The university has partnerships with Liverpool Football Club and Everton Football Club and we had students undertake placements in both this year. We are also actively involved with Merseyside County Sport Partnership, National Governing Bodies of Sport and Liverpool City Council. Our key contacts with local community sports club provide an excellent base for students to learn and develop their sport business skills on a regular basis. We continually liaise and engage at a senior level with the sports business industry to ensure the programme is as cutting-edge as possible.