401–500
2020 世界大学排名
42
2019 University Impact Ranking
101–150
2019 年轻大学排名
270 Joondalup Drive, Joondalup, Western Australia, WA 6027, Australia

Bachelor of Marketing, Advertising and Public Relations - Edith Cowan University

Study a degree with a unique blend of marketing, advertising and public relations, in state of the art facilities and utilising industry standard technology. The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry. Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science, strategy and along with Public Relations, develops communications practice in a variety of contexts. Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

  • Qualification
    BMAPR
  • Study mode
    Part-time on campus
  • Duration
    3 years
  • Start date
    2018-02-01