401–500
2021 世界大学排名
=68
2020 Impact Rankings
126-150
2019 年度欧洲教学排名
Bangor, Gwynedd, LL57 2DG, United Kingdom

Marketing - Bangor University

On this course, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

  • Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2020-09-21
  • Location
    Main Site,Bangor, GwyneddUnited Kingdom
  • Fees & Finances
  • EU Year 1 £9,000
  • England Year 1 £9,000
  • Northern Ireland Year 1 £9,000
  • Scotland Year 1 £9,000
  • Wales Year 1 £9,000
  • Channel Islands Year 1 £9,000